Job Description

Customer Marketing Manager - Cape townFull job descriptionSunsail and The Moorings are 2 incredible brands offering customer's unique holiday experiences out on the water. From independent sailing holidays to fully catered crewed and power yacht charter we offer our customers a 5* service. Operating across the globe, we're passionate about being the very best and pride ourselves on the providing unforgettable holiday's that truly last a lifetime. With over 50 years' experience, we are the industry leaders in yacht charter.We are proud to be part of the Travelopia group. The world's largest collection of specialist travel brands, Travelopia is at the forefront of global travel for those wanting something distinctive and adventurous.This is a new role, and the primary focus will be performing email and direct mail campaigns, leading customer segments, and optimizing activity across the US, UK, France and Germany.We are looking to hire a Customer Marketing Manager to join our team! Reporting to the Senior Customer Marketing Manager, you'll be responsible for implementing customer retention strategies, work closely with cross-functional teams to ensure timely and effective delivery of all marketing communications, aiming to engage our loyal customer base and drive repeat bookingsWe have high-reaching but attainable growth targets for bookings over the next 18 months and this role will be central to our success!What we'll offerCompetitive salary, and comprehensive benefits package offeredMedical Aid subsidy, Employee Assistance Program, Employee Group Travel benefits, birthdays off, annual leave plus public holidaysWhat you'll doAgree and deliver on the contact plan for segments of various segments of customer across our global markets.Plan & implement email and direct mail campaigns to deliver the repeat marketing strategy and repeat booking goals, handling day-to-day operations of email marketing campaigns, including building emails; compiling & crafting content; setting up segment variants, selecting audiences and ensuring timely deployment.Segment customer databases into relevant cohorts based on behavioral data and booking history to ensure personalized and targeted messaging, using dynamic content tools to create personalized email experiences based on customer preferences and journey stages.Lead direct mail campaigns, building segment and messaging, working with creative on production and leading production and distributionCollaborate with the design and content teams to ensure consistency and impact, developing specific product content as well as rich-lifestyle content to compliment offers.Build dynamic & personalized content for customers at a 121 or segment level to increase relevance and engagement from the customerMonitor the performance of email and direct mail campaigns, providing regular reports and insights.Adjust and optimize ongoing campaigns based on performance data and feedback from the Senior Customer Marketing Manager.Deploy a continuous test-measure-learn program to optimize the impact of your activitySeek ways to enhance and improve our repeat marketing, identifying new segments, tactics and channels beyond email and direct mailWhat you'll bringProven track-record in high-impact email & direct mail deployment in previous rolesA good working knowledge of HubSpot or similar email and automation platformsExperience with direct mail campaign management and integration with digital channels.A record of success in improving customer engagement, response rates and repeat bookings or sales in previous rolesAbility to demonstrate use of strong copywriting and content management to build compelling emails and Direct mailsStrong understanding of customer insights; segmentation & database analysis.Strong copywriting skills to support teamKnowledge of web analytical tools e.g. Google AnalyticsUniversity degree or equivalent experienceCuriosity about sailing and experience working in travel or hospitality is a plus.Additional DetailsThis is a full-time position defined on a hybrid-basis, with hub office in Cape Town, South Africa.The role will require very occasional travel as necessary to operational bases and our other corporate offices locating predominantly in the US, Europe and the Caribbean.Competitive salary, and comprehensive benefits package offeredOur Commitment to Equity, Diversity & InclusionWe believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensionsTravelopia is committed to ensuring an inclusive work environment for all individuals. If you require accommodations to participate in the recruitment process, inform us here: Talent@Travelopia.com#LI-HYBRID #LI-CR1 Report job

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