Job Description

About the role

CROW is seeking a creative and hands-on

Digital Marketing Specialist

to lead our storytelling and fundraising efforts online. This role is the engine behind our donor campaigns, digital content, and community engagement. From managing our website and email communications to crafting social media strategies and daily content, you will be driving awareness, action, and impact for South Africa's wildlife.

Key responsibilities

Plan, design and execute targeted donor campaigns (e.g. Guardians) that align with CROW's strategic goals and income streams. Maintain CROW's website, optimize donation workflows, and integrate CRM tools (e.g. MailBlaze) for audience segmentation and supporter engagement. Develop compelling visuals and copy (images, videos, newsletters, adverts, and social posts) that highlight our mission and impact. Oversee all CROW platforms (Facebook, Instagram, TikTok, YouTube) with engaging and consistent messaging; build relationships through interaction and storytelling. Monitor engagement, conversions, and campaign outcomes. Use insights to optimize messaging and strategy. Design visually consistent materials for campaigns, education initiatives, and fundraising. Work closely with internal teams to ensure all communications support donor, volunteer, and education goals.

What we are looking for

You bring bold creativity and sharp storytelling instincts You live and breathe social media and digital strategy You know how to track the numbers and turn insight into action You are organized, proactive, and thrive in a fast-paced environment You are fluent in visual tools and CRM platforms like Canva and MailBlaze Above all, you are passionate about wildlife and conservation, and believe in using digital platforms to inspire change

Bonus points

Have led fundraising strategy and guided teams towards aligned goals and messaging Have experience in conservation or nonprofit communications Can shoot and edit short-form videos for digital campaigns Understand SEO and web visibility Have a flair for finding stories in unexpected places Led high-engagement campaigns across multiple digital channels
Job Types: Full-time, Permanent

Experience:

Marketing: 2 years (Required)
Work Location: In person

Application Deadline: 2025/08/08
Expected Start Date: 2025/08/18