Job Description

CRM Senior Team
We're looking for a Copywriter/Art director senior creative team, to work on one of the world's leading car groups - covering a range of brands on their CRM roster. You'll work on developing standout creative ideas, bringing copy and art direction to life for a range of digital, social, and CRM communications. We're looking for a senior creative team, with years of experience in CRM, B2B and BTL. You'll need to be creative, curious, enthusiastic, and natural problem solvers with a strong work ethic. We want big idea thinkers and future leaders.
What You'll Be Doing

• Developing ideas and creative concepts to solve marketing and business problems for clients, while producing engaging content for audiences
• Developing and writing impactful copy across various digital channels, including email and digital display formats
• Crafting messages that adapt to different brand voices and resonate with diverse audiences
• Creating detailed copy matrices to streamline and clarify messaging strategies
• Translating client objectives into clear, engaging concepts that aligns with brand goals and drives performance
• Contributing to the creative process from ideation to execution, collaborating closely with designers to bring your ideas to life
• Constantly learning and applying insights from creative testing, innovation and optimisation to refine and enhance performance-driven ideas
• Using data to back up your thinking and insights
• Pushing the various brand's visual identity to evolve from where they are, to create stand out in a cluttered market.
• To push innovation of CRM to go beyond the expected.
• Most importantly we need big ideas first

• Demonstrable experience in advertising is a plus, but passion and a strong CRM portfolio matters most
• A knack for translating complex ideas into engaging, actionable creative outcomes
• Strong understanding of performance creative, with an eagerness to learn about data driven ideas that drives results
• Excellent time management and an ability to juggle multiple projects
• Self-starter with a collaborative mindset, thriving in a team environment and eager to work hand-in-hand with designers
• Naturally curious with a love for ideas, copy and art direction and an attention to detail that borders on geeky- yes, you know the difference between an en dash and an em dash! And Kerning keeps you up at night!

• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together at the direction of the creative director