Job Description

Description

Work with a specialist team that drives 7-figure monthly ad spend and delivers 8-18x ROI for top-tier finance newsletters.

Own the creative strategy for high-budget Meta and TikTok campaigns, shaping UGC-style ads that actually convert.

Stay ahead of trends and turn viral content into performance-driven ad concepts every single week.

Your ideas won't sit in a doc -- they'll be tested fast and seen by millions.

Join a fully remote, senior team where fast decision-making and real creative ownership are the norm.

The Role

You'll be responsible for:

Conduct weekly creative research

across TikTok, Meta Ad Library, competitor funnels and organic trends to uncover winning hooks, formats and angles.

Produce a minimum of 3/6 new ad concepts per client

each week, documenting ideas in ClickUp with reference links, scripts and visual direction.

Write concise UGC?style scripts

that turn trend insights & viral videos into persuasive, compliance?friendly ads for financial info products. We're looking to port over concepts that work in the organic feed into our paid ads model.

Brief video editors and motion designers

, ensuring final creatives meet platform specs and brand guidelines.

Maintain the agency's Top Performing Ads Google Sheet

and update dates when winners change.

Monitor campaign data

(CTR, CVR, CPA) to identify fatigue and prioritise replacements.

Stay informed on platform policy changes

and creative best practices, particularly for finance offers.

Ensure FTC compliance

as ads typically go through legal teams on the client side

Three Key Priorities

Consistent Pipeline

- Deliver a steady stream of data?driven ad concepts that hit CPA targets.

Trend Leadership

- Keep Growjoy ahead of creative trends in finance and make?money niches.

Rapid Testing Enablement

- Provide crystal?clear briefs & scripts so production can move fast.

The Person

Up to 3 years designing or strategising paid?social creatives, Meta (essential) & TikTok (bonus). This could be in-house, agency-side or your own projects. Proven examples of ads that scaled profitably, ideally for finance or info?product offers. Expertise in competitor/market research tools: TikTok search filters, Meta Ad Library, SimilarWeb, etc. Comfortable using ClickUp, Google Sheets and generative?AI copy tools (ChatGPT). Strong copywriting skills and understanding of direct?response principles. Interest in the stock market or trading (finance background is a plus, not a must). Bonus: basic video?editing or motion?graphics abilities.

Benefits Through Marketing Pros

Remote-First, Flexible Work Model
Shared Office Space in Cape Town
A Slack Community of Marketing Professionals
Global Visibility

Your Own South African Talent Partner
??Social and Training Events

Full-time South African Employment Contract

HR, Payroll & Taxes are taken care of!


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