Job Description

Closing Date 2025/12/07
Reference Number EDU251130-1
Job Title Creative Lead
Job Type Permanent
Campus National
Department Marketing
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Honours Degree | Postgraduate Diploma
Job Category Marketing
Job Advert Summary
Eduvos is looking to employ a Creative Lead on a permanent basis at any of our National campuses.
Type of role:
Permanent
Purpose of the role:
The Creative Lead serves as the brand custodian and creative authority for all Eduvos visual and conceptual outputs. The role ensures brand integrity, creative excellence, and innovation across all marketing channels and the entire organisation. It guides the conceptual direction of campaigns, maintains brand standards, and collaborates with cross-functional teams to produce high-quality, engaging creative work. This role connects brand strategy with execution, ensuring that all creative assets reinforce Eduvos's values, positioning, and market ambitions.
Minimum Requirements

• Honours degree in Graphic Design, Marketing, Fine Arts, Creative Communications, or related field
• Master's degree advantageous
• 6 years in senior creative roles (agency or in-house)
• Extensive experience producing multi-channel creative work
• Portfolio demonstrating high-quality brand and campaign creative
• Higher education or youth-focused market experience advantageous

Duties and Responsibilities
Accountability areas

• Evolve and maintain Eduvos brand identity, visual language, and creative direction
• Define and communicate creative standards, guidelines, and best practices
• Translate briefs and marketing objectives into compelling creative concepts
• Ensure consistency of design, tone, and brand representation

Operational outputs

• Conceptualise, plan, and develop creative ideas for multi-channel campaigns
• Produce high-level design outputs, storyboards, and creative direction documents
• Approve and QA creative work before submission to the Studio Manager. Update and maintain brand guidelines, templates, and creative toolkits
• onduct creative reviews, ideation sessions, and brainstorming workshops
• Research trends, competitor creative, and new design technologies

Cross-functional collaboration

• Work with the Studio Manager to prioritise creative workloads
• Collaborate with Campaign, Digital, Content, and Student Experience teams
• Provide creative direction to external agencies and freelancers

Quality and brand integrity

• Serve as brand guardian for visual identity, tone, and creative direction
• Approve visual assets, social content, multimedia outputs, and printed materials
• Continuously improve creative assets based on performance metrics

Reporting and insights

• Provide insights on creative performance, brand consistency, and emerging trends
• Support the Studio Manager with creative reporting and recommendations

Stakeholder management

• Collaborate with internal teams (Marketing, Digital, Sales, Communications, Student Experience, Academics) to clarify briefs, campaign objectives, and creative expectations
• Provide strategic creative guidance and feedback to internal stakeholders, agencies, and production partners to ensure brand-aligned outputs
• Communicate progress, risks, and creative rationale clearly to the Studio Manager and project stakeholders

Functional and Behavioural Competencies
Functional competencies

• Expert Adobe Creative Suite skills
• Strong conceptual thinking and brand storytelling
• Multi-channel creative expertise (digital, print, video, social)
• Understanding of campaign strategy and brand positioning
• Trend awareness and visual innovation Strong writing, editing, and communication ability
• Ability to brief and direct designers and multimedia specialists

Behavioural competencies

• Creativity and innovation
• Attention to detail
• Problem solving
• Collaboration
• Effective communication
• Strategic thinking
• Adaptability
• Emotional intelligence
• Continuous learning mindset

Skills Required