Job Description

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Country Lead: Revenue Growth Management to join the Revenue Growth team at CCBSA. The role will report to the Director of Revenue Growth Management.
CCBA is the 8th largest Coca-Cola?authorised bottler?in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola?ready-to-drink beverages?sold in Africa by volume. With over 14 000 employees in Africa, CCBA?group?services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.
Key Duties & Responsibilities

• Revenue Growth Strategy Development: Lead the creation and implementation of CCBSA's Revenue Growth Management strategy, ensuring alignment with both short- and long-term business objectives. Deliver measurable top-line growth through a disciplined strategic framework.
• Pricing & Revenue Policy Implementation: Collaborate with CCBA and Monster to develop and execute pricing and revenue policies that support sustainable growth. Ensure effective implementation that achieves targeted revenue outcomes.
• Market Opportunity Identification & Execution: Identify and activate profitable revenue growth initiatives such as new product launches, pricing strategies, and portfolio optimizations. Deliver year-over-year revenue growth of 5-10% through these focused interventions.
• Global Benchmarking & Best Practice Integration: Represent CCBSA in global revenue growth forums and benchmarking exercises. Translate best-in-class global practices into locally relevant strategies that enhance revenue performance.
• Cross-Functional Team Leadership & Collaboration: Build and lead a high-performing Revenue Growth Management team. Develop structured training programs to strengthen capability, enhance performance, and ensure long-term talent retention.
• Data-Driven Decision Making: Champion the use of big data analytics and advanced IT systems to drive insight-led revenue strategies. Ensure that 90% of decisions are grounded in robust data analysis and predictive modeling.
• Stakeholder Engagement & Influence: Engage senior leadership and key commercial stakeholders with clear, insight-driven recommendations. Influence strategic direction through compelling business cases and aligned execution roadmaps.
• Cross-Functional Collaboration (Finance, M&T, Sales, Key Account, Trade Marketing, Logistics): Foster seamless collaboration across Finance, Marketing & Trade, Sales, Key Accounts, Trade Marketing, and Logistics. Enable end-to-end integration of revenue initiatives across the value chain to ensure cohesive execution.

Functional Capabilities

• Revenue Growth Strategy Development.
• Pricing & Revenue Policy Implementation.
• Market Opportunity Identification & Execution.
• Global Benchmarking & Best Practice Integration.
• Cross-Functional Team Leadership & Collaboration.
• Data-Driven Decision Making.
• Stakeholder Engagement & Influence.
• Cross-functional collaboration with Finance, M&T, Sales, key accounts, trade marketing, and logistics.

KBI

• Volume growth
• NSR growth by category
• Market share gains
• Gross Profit Growth

Skills, Experience & Education
Education
University Degree (BCom) required, post-graduate qualification preferred.
Experience
6-8 years of relevant experience.
Proven experience in developing and implementing revenue growth strategies.
Strong background in pricing, market research, and business strategy, particularly within the beverage industry.
Experience leading cross-functional teams and engaging with senior stakeholders.
Skills
Pricing and Revenue Management Expertise: Deep understanding of pricing models, revenue optimization strategies, and their application to drive top-line growth.
Data Analytics & Insights: Proficiency in using data to drive decision-making, identifying trends, and leveraging insights to optimize pricing and growth strategies.
Cross-Functional Leadership: Strong ability to lead and collaborate across sales, marketing, finance, and supply chain teams to ensure alignment and execution of revenue initiatives.
Market & Competitive Analysis: In-depth understanding of the South African beverage market, competitive landscape, and customer behavior to inform strategic decisions.
Stakeholder Management & Communication: Excellent skills in managing relationships with senior stakeholders and influencing decisions at both local and global levels.
Innovation & Business Development: Ability to identify new business opportunities, develop innovative solutions, and drive profitable growth through market-leading initiatives.
Team Leadership & Talent Development: Capability to mentor, manage, and develop a high-performing team, ensuring continuous improvement and alignment with organizational goals.
General
The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
Interested applicants who meet the above employee specifications should please apply. Suitable equity candidates will be given preference in line with our Equity Plan.
Policy
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual's merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
At the heart of our recruitment processes is the need to create a value driven experience for all applicants. To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available. Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.

Skills Required