Job Description

Job Summary Minimum of 3 years marketing experience within the pharmaceutical industry
Bachelorxe2x80x99s degree or equivalent
Proficiency in English

Development of strategy, marketing and promotional activities for the allocated brands and portfolios, with the main objective of ensuring that the best strategies and tools are made available to all customer facing colleagues, that allows for maximum patient impact.
Ensure that the strategies encompass all sectors (private & public) and channels of distribution

Financial
Deliver on revenue and portfolios within the scope of management
Ensure high integrity and accuracy of forecasts
Ensure mitigation plans are developed, as required, to reach financial objectives
Work with GSC (SAR demand planning) to optimize brand forecasts and reduce obsolescence
Brand Level P&L management

Manage expense budgets
Advertising and Promotion Budgets (Direct Marketing Expenses) -Set up; monitor and track ROI of marketing expenditure and programs
Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)
Brand/TA/Channel management, strategy and tactical plan development
Development of strategies, promotional campaigns and programs, through maximizing customer insights and ensuring maximum patient impact
Align to global strategies as appropriate
Provide accurate analysis of data for each brand, to support proposed strategy
Ensure the brands are being managed according to life cycle requirements
Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels (eg: script generation at doctor level, retail messaging etc)
Launch Planning and Launch readiness
Develop plans and core materials in line with the tactical plan (supporting the channel strategies)
Drive cross-functional brand leadership through the core brand team
Take accountibility for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeously
Review pricing and make recommendations for yearly SEP increases; tender opportunities and price reduction xe2x80x93 depending on market dynamics, working closely with H&V (Health and Value function, who oversee pricing)
Advance proposals for major strategy change to senior management

Alignment across functions and stakeholder management:
Align key internal stakeholders xe2x80x93 medical, marketing, management, SMS (Sales and Marketing Services), sales, H&V/ Access; Legal and BA - to drive business objectives, develop strategies and tactics for the brand and/ or TA
Lead the efforts to understand and address opportunities and challenges
Establish effective peer relationships and strong cross-functional collaboration and communication
Collaborate with sales to roll out and drive effective execution of campaigns and programs
Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
Vendor management (in accordance with policy)

Accountable
Brand revenue achievement, across all channel
Development of strategy and tactical plans
Delivery of materials and content for customer facing colleagues and channel activities
Brand P&L and forecasting
Management of expenses
Vendor management for brand specific initiatives
Compliance

Shared Accountability
Develop country Op Plan; revenue targets, brand expense allocations, in conjunction with sales and
management
Channel marketing (retail/ state KA) xe2x80x93 ensure that clear inputs on the customer journey for brands are
shared and development of tactics is done.
Long-range demand forecasting with demand planning and manager
Revenue adjustments, as needed for LEs (latest estimates), with sales, business finance and manager
KOL development xe2x80x93 in conjunction with sales and medical
On-boarding of new Reps and identifying upskilling requirements with market changes xe2x80x93 training and medical

Individual must have the following competencies:
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Leads change
Self-awareness
Builds effective teams (cross-functional)
Candidate needs to demonstrate these commercial /management competencies:
Broad knowledge of the pharmaceutical industry and healthcare environment including
pricing, reimbursement, regulatory requirements and market and policy trends (this can be in the learning phase)
Ability to analyze, define and convey complex concepts and strategies in verbal and written communication (candidate needs to be able to apply this competency)
Able to develop a strategy, plan activities and effectively execute to the sales force (candidate needs to be able to apply this competency)
Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization (this can be in the learning phase)
Demonstrated track record of ability to influence others
Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brand
Be able to develop performance metrics (can be in the learning phase)
Demonstrated collaboration/negotiation

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