Job Description

Position summary
Industry: Wholesale & Retail Trade
Job category: Brand Management
Location: Cape Town
Contract: Permanent
Remuneration: Market Related
EE position: Yes
About our company
Clicks Group
Introduction
We have an exciting opportunity available for a Corporate Brand Manager to work within the Marketing division. This role will be based at Clicks Head Office and report into the Chief Marketing Officer.
Job description
Job Purpose
To lead the development, positioning and execution of the Clicks Group corporate brand strategy in line with Group policies, values and business objectives, to enhance brand equity, ensure consistent brand expression across all customer and employee touchpoints, enhance brand positioning and to strengthen the Group's reputation among customers, employees, investors and broader stakeholders.
Job Objectives

• To develop and implement the corporate brand strategy aligned with the company's vision and growth plans.
• To define and articulate the brand's value proposition, tone of voice and visual identity.
• To establish brand guidelines and ensure consistent application across all internal and external communications in consultation with the Chief People Officer (CPO).
• To partner with internal teams (HR, Marketing, CSI, Investor Relations) to ensure brand alignment.
• To drive the development of integrated brand campaigns across digital, print, and experiential platforms.
• To manage brand risk and crisis communication in collaboration with the CPO office.
• To define KPIs and track brand performance using metrics such as brand awareness, sentiment and engagement.
• To monitor brand perception and reputation through social and other media as well as stakeholder feedback.
• To support campaigns that promote the employee value proposition (EVP) and enhance the group's positioning as an employer of choice and a top employer.
• To manage brand resources, including budget, agencies and internal capabilities in order to ensure efficient and effective delivery of brand initiatives.

Minimum requirements
Job related knowledge
Essential

• Principles, models, and methodologies for developing long-term brand strategies.
• Understanding tone of voice, visual identity systems and brand architecture.
• Models and procedures for consistent messaging across all communication platforms.
• Tools, platforms and methodologies for executing integrated brand campaigns.
• Knowledge of brand measurement KPIs, data analysis techniques and brand tracking tools.
• Principles and procedures for managing brand reputation.
• Campaign management

Desirable

• Models and tools for analysing brand perception and stakeholder sentiment.
• Knowledge of top employer certification criteria and branding alignment strategies.
• Theories and models linking branding to organisational change and culture.
• Understanding of legal frameworks and compliance requirements in brand representation.

Job related skills
Essential

• Align brand strategy with business objectives.
• Develop and apply brand guidelines consistently across platforms.
• Deliver internal and external communication campaigns.
• Manage end-to-end brand campaigns.
• Lead crisis communication to protect brand reputation.
• Stakeholder collaboration and management.
• Ensure brand messaging complies with legal and regulatory standards.
• Budget and resource management.

Desirable

• Ensure all brand messaging complies with legal and regulatory standards through established review and approval routines.
• Brief creative teams effectively and manage external agencies to deliver brand-aligned outputs.
• Align brand initiatives to support recognition and credibility as a top employer.
• Drive organisational change by using brand-led communication.

Job experience
Essential

• 5 - 8 years' experience in brand management
• 3 years' experience in a corporate brand leadership role
• Proven track record in developing and executing brand strategy, leading integrated campaigns, and managing stakeholder engagement to drive brand alignment and business impact.
• 3 - 5 years practical experience applying understanding of consumer dynamics, brand positioning and multi-channel environments to drive brand positioning and growth.

Desirable
3 - 5 years Demonstrated experience in the retail, FMCG, or healthcare/pharmacy sectors.
Education

• Essential: Bachelor's degree in Marketing, Communications, Brand Management, or related field
• Desirable: Honours or Master's degree (NQF Level 8/9) in Marketing Management, Corporate Communications or Brand Management

Essential Competencies

• Relating and Networking
• Persuading and Influencing
• Presenting and Communicating Information
• Analysing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations
• Creating and Innovation
• Formulating Strategies and Concepts
• Adapting and Responding to Change

Skills Required