Job Description

Company:A well-established brand with a global strategy, that prides itself on making peoplexe2x80x99s lives easier through frontier technology that creates enabling opportunities.Culture:At FLASH, we realise that xe2x80x9cthe way we do things around herexe2x80x9d drives our business and enables us to achieve our purpose of xe2x80x9cMaking Peoplexe2x80x99s Lives Easierxe2x80x9d. Our 3 values are the drumbeat of our business:

• We are all in
• We have each otherxe2x80x99s backs
• We are brave

These values help us to make our Peoplexe2x80x99s lives easier by creating a culture where people come to work because itxe2x80x99s a place where they can engage in meaningful work, in a supportive environment where they can be the best version of themselves and achieve the remarkable!Job Role:
Are you a conceptual copy ninja who thinks in campaigns and dreams in jingles? Are you a big idea bloomer? Do you secretly love a good pun and often find yourself torn between keeping friends and correcting their grammar? More versatile than duct tape? Do you write for money and fun? If you're that nerd, we want you in our herd. ???? We're looking for an idea-obsessed, and endlessly adaptable conceptual copywriter to join our in-house creative crew. From big-screen TVCs to the tiniest digital banners, you'll be a creative spark that connects brand love with real action.Responsibilities:Relentlessly elevates the creative quality on all work that passes your way, ensuring it resonates with our target audience and translates effectively within a retail-inclined environment.

• Inspires and motivates a talented creative team around them, fostering a collaborative environment that leverages both conceptual strengths and retail knowledge.
• Championing the big idea from concept to full execution.
• Develop content across various marketing channels, including ad copy, website copy, email campaigns, social media posts, product descriptions and blog posts, all with a keen understanding of customer needs and journeys.
• Ensure creative work is aligned with business, product and brand strategy.

Requirements:

• 4 - 5 yearsxe2x80x99 experience in both brand and retail marketing or advertising (ideally on well-known local brands).
• Strong conceptual thinker who can turn a blank page into a big, campaignable idea.
• Crafts copy that clicks, converts, and commands attention (especially in digital).
• A storyteller and master of the written wordxe2x80x94clear, compelling, and always on-brand.
• Knows what lands in Mzansi. Have a deep understanding of local culture and digital behaviour.
• Experience working in a fintech company.

Desired Behaviours:

• For the love of words xe2x80x93 Lives, eats, breathes, sleeps in language nuance.
• Team-first xe2x80x93 Works effortlessly and collaboratively across a multi-disciplined team.
• Curious xe2x80x93 Likes to know and get involved in all the gritty detail behind the brief.
• Takes ownership xe2x80x93 Owns and champions their work and the work of others.
• Adaptable xe2x80x93 Flexible enough to meet changing needs or direction.
• Clear and concise - Excellent communication and presentation skills.
• Opportunistic xe2x80x93 Loves a challenge and can find creative opportunities in the most unlikely places.
• Keeps up - Can survive and thrive in a fast-paced environment.
• Local insight - Experience to execute market campaigns with in-depth knowledge of the varied South African marketing landscape and consumers.