Job Description

Start Date: January 2024 Reports to: Communications Manager Working location: Remote (or hybrid in Cape Town) Salary: Between R30 000 - R34 000 per month (negotiable based on experience)

Are you looking for a role that combines your skills in communications and writing with your passion for travel, conservation and community development? GVI is hiring a mid-level Copywriter who will contribute tight and engaging short form content to take our marketing, communications and outreach to the next level. If youxe2x80x99re looking for a role where you can make a positive impact in the world using your writing skills and experience, look no further!
GVI is an international award-winning social enterprise. We offer a variety of impactful conservation and community development programs for participants to join in 13 countries. Our programs are all aligned to the United Nations Sustainable Development Goals, and led by our teams and experts from the communities where we operate.
As a mid-weight Copywriter with GVI, youxe2x80x99ll engage closely with a diverse and global team of marketing professionals on high-quality campaigns and projects. Youxe2x80x99ll write clear, engaging and concise copy that communicates complex ideas to our audiences and partners, including headlines, subject lines, descriptions, paid media, SEO and web page copy. Youxe2x80x99ll also be writing copy that strategically compels people to take action. Subject matter ranges from public health in Nepal to wildlife research in South Africa, marine surveys in Spain, childhood development in Cambodia, and much more.
This role is for someone whoxe2x80x99s creative, super organised, capable of being a team player and working independently, likes to xe2x80x98get stuff donexe2x80x99 and contribute to meaningful work.
Goal
The Copywriter crafts tight, creative, and high-quality content that resonates with GVI audiences who are interested in travel, conservation, community, meaningful impact and international volunteering. They also produce content with a clear, compelling call to action. By writing clear, engaging and brand-consistent short form copy, the Copywriter supports the Communications Managers across a variety of digital channels, marketing campaigns and other promotional materials. This role helps to drive strategy, communications and marketing goals across the GVI Group of brands.
Specific responsibilities

• Content creation and optimisation:
  
  • Write engaging, witty and tight copy for our target audiences (Gen Z and Millennials especially), with a specific focus on short-form copy with a clear CTA.
  • Create and optimise for website conversion, outstanding, engaging content for various marketing channels including website pages, paid media search and display campaigns, promotions, newsletters and other marketing collateral when required.
  • Use SEO experience to review, revise, and update existing content to improve our visibility in search engine rankings.

• Support the communications managers and outreach team in the conceptualisation and creation of marketing and outreach campaigns.

• Participate in visual communication activities, including brainstorming creative concepts and building email templates and layouts.

• Edit and provide quality assurance on deliverables from the communications and outreach teams.

• Demonstrate attention to detail while working on spreadsheets and interpreting analytics if required.

• Proactively drive professional development and innovation:
  
  • Actively engage in discussions around topics and trends pertinent to our brand such as climate change, conservation, social development, international volunteering ethics, language, race and identity, Gen Z and youth culture.
  • Able to effectively use AI in content creation.
  • Stay abreast of emerging trends in SEO.

• Collaborate using remote work and digital communication tools (such as Trello, GoogleSuite, MailChimp and Figma) and Google Suite for clear communication. Assist with blog processing and uploads on Wix and WordPress.

Attributes and experience

• 3-6 years of experience in a writing role, ideally including agency and paid media experience.
• Experience writing copy for a variety of platforms including newsletters, paid search, paid social, websites, social media, and SEO.
• A portfolio demonstrating ability to create engaging copy across a variety of channels.
• Exceptional copywriting skills, able to communicate complex ideas effectively and compel readers to take action, through short form copy including subject lines, titles, headings, paid media, descriptions and more.
• Visual communication skills and experience to create visual emails and paid social briefs without input from designers.
• An adaptable mindset, with enthusiasm to respond swiftly and effectively to changing trends and AI in the digital marketing landscape.
• Organised and proactive, with an efficient approach to tasks and responsibilities.
• Eager to grow and expand their knowledge and skills.
• A clear and open communicator who can offer constructive challenges and support, maintaining a straightforward and positive attitude.
• Willing to step outside their role to support the team when necessary, especially in high-pressure situations.

Why GVI?
When you join GVI, you're not just an employee xe2x80x93 you're part of a dynamic community. You'll have access to GVI's Online and Impact Academy's cutting-edge training, and if you're part of our central support team, you can work remotely from anywhere in the world, including GVI hubs in 13 locations! Our People Team even includes an in-house psychologist and trauma counsellor to support your well-being.
Additionally, we offer:

• Half days off on the first Friday of each quarter
• Collaborative, flexible culture
• Transparency xe2x80x93 hear directly from the CEO consistently
• We laugh a lot, genuinely care about and support each other (and do the occasional dress-up)

Apply Now:
Ready to dive in? To apply please send us a copy of your CV and Cover Letter. In your Cover Letter please include a subject line at the top that catches our eye and makes us want to read on!
GVI is committed to providing equal employment opportunities and values diversity in our organisation. We encourage applications from all qualified candidates, regardless of race, colour, religion, gender, sexual orientation, age, disability, or national origin.

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  Note: Applications without the requested cover letter will not be considered and due to the high volume of applications for this role, if you have not heard from us within 4 weeks please consider your application unsuccessful.