Job Description

JOB DESCRIPTION:

Job Title:Copywriter
Employment Type:Permanent
Work Location:Cape Town

QUALIFICATION AND EXPERIENCE:

Qualification:

• 3 Year Bachelors Degree preferably in marketing, communication, English or journalism
• Copywriting certification.

Experience:

• 3-5 years experience working as a copywriter across a range of communication platforms.
• A proven track record of success producing digital content.

Work conditions and special requirements

• May be required to work extended hours.
• Must be willing to be hands on in some areas of implementation especially when it comes to quality review.

CORE FUNCTIONS:

Deliverable 1: Facilitated Content Creation

• Collaborate with graphic designers to receive and prioritise briefs and promotional requests and business; and deliver each element of the campaign to brief.
• Maintain up to date knowledge of current and future content within and external to the organization.
• Understand market segment and customers characteristics and online preferences.
• Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility in line with business requirements.
• Conceptualise and plan for content storylines on various communication channels.
• Construct the conceptual plan, concept, storyline, and layout for solutions, ensuring content remains fresh and exciting.
• Liaise with business with regard to concepts, ideas, deadlines, and promotional requirements.
• Brainstorm, design and deliver content in written form.
• Brief, manage, craft, and monitor all elements of every project from presentation through to completion.
• Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential.
• Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form.
• Correspond with stakeholders and clients to obtain feedback and approvals on final content.
• Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
• Participates in content meetings, creative briefings, brainstorm sessions and status meetings.
• Provides updates and constructive feedback to Creative Management on all significant developments on ongoing projects to ensure accuracy and timeous delivery.
• Sources relevant images.
• Works with design team to ensure that the copy and design work together seamlessly.

Deliverable 2: Copywriting

• Produce general copywriting to support designs and marketing content including:
• Promotional content: gaming promotions, events, advert banners, accommodation special offers, experience special offers and wine and dine special offers.
• Promotional copy for the business emails.
• Promotional and enticing copy for advertising campaigns.

• Develop, create, and deploy content across multi-touch point communications.
• Schedules and updates relevant content on various platforms ensuring that content remains innovative and fresh.

Deliverable 3: Stakeholder engagement

• Establish appropriate levels of co-ordination, communication, and liaison with stakeholders.
• Liaise with the business and marketing on content produced for designed promotional and events content.
• Maintain regular communication with the marketing services team and management on project development, timelines, and results.
• Collaborate with designers to ensure the integration and synergy of specific content for various projects and design work.
• Verify with business management that the content will meet business requirements.
• Build effective relationships with commercial/brand/technical teams and content designers.

Key Stakeholders:

• Internal: Marketing Team, Central Marketing Team; Brand, PR, Content Team.
• External: Freelance content creators (copywriters, designers, and video); musicians, artists; audio technicians and media.

Scope and limits of the job:

• Create and edit content for print and digital designs for multiple communication touchpoints.
• Accountable to control expenses against a predefined budget.

COMPETENCIES

Technical proficiency:

• Excellent copywriting and writing skills adaptable in the tone of each brand.
• Ability to write, proofread and edit accurate, concise, and highly readable content.
• Understand brand identity.
• Advanced written and verbal communication skills.
• Ability to generate creative ideas, coupled with sound editorial judgement.
• MS-Office Suite (Word, Excel, PowerPoint, Outlook).
• Exposure / knowledge of the hotel and gaming industry is a strong advantage.
• Dynamic presentation skills.
• Embrace and understand diversity.

Know-how:

• Requires specialised knowledge of copywriting and editing techniques, and processes relating to the development of written and print content.
• Short term planning within a 3-month timeframe.
• Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints.
• Interact with management across business units to influence and encourage specific behaviour.

Problem-solving:

• Deal with diverse problems in own area, using judgment and discretion to resolve them.
• Interprets customer requirements in terms of services available and the applicable constraints.
• Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority.
• Considers all the facts, options, and possible outcomes prior to making decisions.
• Analyse and diagnose issues and challenges and offer a solution in line with technical knowledge.

Accountability:

• Solve a wide range of queries related to service, dealing with these sensitively and within operational/procedural limitations.
• Interprets customer requirements in terms of services available and facilitates operational processes.
• Refers problems falling outside parameters to the manager for resolution.

PACKAGE & REMUNERATION:

• Negotiable depending on Qualifications and Experience.

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