Job Description

JOB TITLE: Copywriter & SEO Specialist

DEPARTMENT:

Marketing

REPORTING TO:

Marketing Manager

PURPOSE OF THE ROLE:

To craft compelling, search-optimised content that elevates The Harvest Table's digital presence, drives organic traffic, and deepens brand engagement across platforms. This role blends creativity with analytical insight, ensuring every word supports visibility, conversion, and community connection.

ROLES AND RESPONSIBILITIES:

Copywriting

Develop clear, engaging, persuasive, and brand-aligned copy across all customer touchpoints.

Write product descriptions that educate and inspire, highlighting benefits and natural ingredients.

Craft compelling copy for email campaigns, product launches, and seasonal promotions.

Develop long-form articles and guides that position The Harvest Table as a thought leader in natural wellness.

Adapt tone and style for different audiences (retail, wholesale, international, internal).

Collaborate with designers and marketers to ensure copy complements visual assets.

Proofread and edit content for clarity, grammar, and impact.

Maintain a consistent brand voice across blogs, newsletters, social media, and packaging.

SEO Strategy & Execution

Conduct keyword research aligned to brand pillars and product categories.

Optimize website copy, blogs, and landing pages for search performance.

Collaborate with web developers and designers to implement SEO best practices.

Monitor and report on organic traffic, keyword rankings, and content performance.

Digital Collaboration

Work closely with the digital marketing team to align content with paid campaigns and influencer strategies.

Support B2B and wholesale communications with tailored messaging.

Assist in building and scheduling newsletters.

Contribute to special projects including merchandise copy and packaging text.

Analytics & Optimisation

Use tools like Google Analytics, SEMrush, and Klaviyo to assess content impact.

A/B test headlines, CTAs, and formats to improve engagement.

Stay updated on SEO trends, algorithm changes, and content innovations.

KNOWLEDGE AND EXPERIENCE:

Diploma or degree in Marketing, Communications, Journalism, or related field.

Minimum 3 years' experience in copywriting and SEO within a brand or agency setting.

Proven success in driving organic growth through content strategy.

SKILLS

Exceptional written English and storytelling ability

Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

Familiarity with CMS platforms (e.g., WordPress, Shopify)

Canva, Klaviyo, Adobe Suite, Microsoft Office

PERSONAL CHARACTERISTICS

Curious and data-driven

Creative thinker with a strategic mindset

Self-motivated and deadline-driven

Collaborative and open to feedback

Passionate about wellness and sustainability

Job Types: Full-time, Permanent

Work Location: In person