Copywriter And Communications Expert

Johannesburg, Gauteng, South Africa

Job Description


Salary35k to 40k neg per month plus medical aid contribution Job type: On-site Permanent AA/EE Requirements: None Start date: Dec 2023/Jan2024 Our client is a Non- Profit organisation focused on African stakeholders and International Investors in all areas of the Energy Industry. They are seeking a highly skilled and versatile Copywriter and Communications Expert to lead their marketing and communications team which include design, content creators and marketing resources. This individual will be responsible for crafting compelling and persuasive copy for a wide range of marketing materials, as well as managing their communication strategies. The successful candidate will have a keen eye for detail, excellent written and verbal communication skills, and the ability to create content that engages and resonates with our target audience. Experience within a PROFESSIONAL SERVICES company is required NOT FMCG or a Product Based organisation. Requirements:

  • Portfolio of evidence from recent/current work showcasing a variety of written content with a PROFESSIONAL SERVICES focus
  • 5 years min experience in Copywriter and Communications working for Professional Services is non-negotiable
  • Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent experience).
  • Strong writing, editing, and proofreading skills with impeccable grammar and command of the English language.
  • Familiarity with email marketing platforms, SEO best practices, and PR strategies.
  • Creative thinking and the ability to craft persuasive and engaging copy
  • Exceptional communication and interpersonal skills.
  • Attention to detail and the ability to meet deadlines in a fast-paced environment.
  • Up-to-date knowledge of content marketing and communication trends and the ability to complete the content plan annually
  • Proficiency in tools like Microsoft Word, Google Docs, Grammarly, and PR distribution platforms.
  • Experience in drawing up a communications budget plan

Responsibilities: Copywriting & Content Creation:
  • Craft clear, concise, and engaging copy for diverse marketing channels, including but not limited to website content, social media posts, advertisements, blog articles, email campaigns, and press releases.
  • Ensure all content aligns with the brand's voice, style, and messaging guidelines.
Email Campaigns:
  • Develop, draft, and edit email content for marketing campaigns, newsletters, and customer communications.
  • Optimize subject lines, preheaders, and body content to maximize open rates, click-through rates, and conversions.
  • Segment email lists and tailor content for different audience groups.
  • Monitor and analyze email campaign performance and make data-driven adjustments to improve results.
SEO Optimization:
  • Conduct keyword research and incorporate SEO best practices into web content to improve organic search rankings.
  • Write SEO-friendly meta descriptions, page titles, and headers.
Brand Messaging:
  • Ensure consistent brand messaging across all communication channels.
  • Collaborate with cross-functional teams to align messaging with overall brand strategy.
Proofreading and Editing:
  • Review and edit content for grammar, spelling, punctuation, and style consistency.
  • Collaborate with team members to ensure all content is error-free and adheres to brand guidelines.
Communications and Public Relations:
  • Develop and maintain relationships with key stakeholders.
  • Draft and distribute press releases, media advisories, and other PR materials.
  • Monitor media coverage and develop strategies to enhance the brand's image.
Crisis Communication:
  • Be prepared to draft crisis communication messages and responses in a timely and sensitive manner.
  • Collaborate with the crisis management team to address any issues or incidents that may arise.
Internal Communications:
  • Create and disseminate internal communications to keep employees informed about company news and initiatives.
  • Ensure consistency and alignment with external messaging.
If you have not received any feedback from us within 5 working days please consider your application unsuccessful. **By sending your CV along with other additional documents you give consent to HWR to process and retain your personal information for the current opportunity as well as for future opportunities**

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Job Detail

  • Job Id
    JD1270968
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned