Job Description

We're Hiring: Content Writer

Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're building a bold new pet insurance brand for the Australian market, and we're looking for a Content Writer to help bring our voice to life--while meeting the demands of a highly regulated industry.



You'll work across product documentation, blog content, and campaign copy--balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.

What you'll be doing:

Content Creation and SEO/AIO Optimisation

Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility. Partner with subject matter experts to ensure technical accuracy and brand alignment. Optimise new and existing content for search engines and large language models. Monitor analytics and keyword trends to continuously refine content strategy.

Technical and Regulated Writing

Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications. Translate complex insurance information into plain English--without compromising regulatory accuracy. Ensure alignment with Australian financial services laws and consumer protection standards.

Creative Copywriting Support

Support the creative team on campaigns, email marketing, landing pages, and social media when needed. Maintain a consistent tone of voice and messaging across all platforms.

Where you'll work

Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa's stunning Garden Route. Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why work with us?

As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You'll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance - while also allowing creativity and customer empathy to shine in our communications.

Ready to shape a voice that's clear, compliant, and full of personality?

Apply now and help us build a trusted pet insurance brand from the ground up.

What you'll need:

Minimum 3 years' experience in content writing, with exposure to technical and regulated environments. Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools. Excellent written English, grammar, and proofreading skills. A disciplined, self-driven mindset--comfortable in a remote work environment with time zone flexibility. Ability to juggle multiple deadlines in a fast-paced, collaborative setting.

Bonus Skills

A diploma in English, Journalism, Marketing, or Communications. Familiarity with Australian insurance or financial services regulation. Understanding of accessibility standards and inclusive content practices. * A love of animals--or experience writing for pet-focused audiences!