Job Description

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.
With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.
Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.
About the Role
We are hiring a Content Writer who brings clarity, strategy, and a performance mindset to every piece of writing. This is not a basic copy-paste or rewording role. It's a strategic position focused on content that delivers results.
You will work closely with marketing strategists, SEO specialists, and internal stakeholders to create and refine content that drives traffic, supports client goals, and aligns with keyword opportunities. Your writing should be purposeful, optimized, and genuinely useful.
This role is ideal for someone who writes with intent, can analyze keywords, and thrives in a fast-paced, feedback-driven environment.
Key Responsibilities
Content Creation & Optimization
Write clear, compelling, and optimized content for client websites, blogs, and campaigns
Tailor content to different industries, goals, and tone guidelines
Ensure content is aligned with SEO strategies and search intent
Keyword Research
Use tools like SEMrush or Ahrefs to conduct keyword research
Interpret search trends and identify content opportunities
Collaborate with strategists on content briefs and outlines
Editing & QA
Review content for grammar, tone, accuracy, and formatting
Assist with meta descriptions, headers, and internal linking as needed
Ensure all content meets quality and SEO standards
Cross-Functional Collaboration
Work with Client Strategists, SEO Leads, and Designers
Interpret briefs and implement feedback clearly and quickly
Participate in planning calls and performance reviews
Workflow & Delivery
Meet deadlines and manage your writing queue
Stay organized and responsive in a remote-first environment
Deliver polished drafts ready for review or upload
What We Are Looking For
A strong writer who understands the mechanics of digital content
Ability to balance clarity, creativity, and keyword relevance
Working knowledge of SEO principles and CMS basics
Excellent time management and responsiveness
High attention to detail and commitment to accuracy
What You Bring
3 to 5 years of experience in content writing or SEO content creation
Proven track record of writing for web and blog platforms
Experience with tools like Google Docs, SEMrush, or similar
Ability to adapt tone and structure to different client types
Comfort with asynchronous work and remote collaboration
Work Requirements
100 percent remote work-from-home
Location: South Africa
Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time
Must have:
Personal computer and dual monitors
Quiet, professional workspace
Reliable high-speed internet
Backup power supply (if applicable)
Our Core Values
Great Collaborator
You are fun to work with, eager to help, and always looking to add value to your clients and team.
Always Learning
You are curious, proactive, and committed to improving your knowledge of the industry and your craft.
Driven to Improve
You look at every client challenge as a chance to test, learn, and improve. You track your work and push for better outcomes.
Client Focused
You ask one question about every report, conversation, or recommendation: How much value is this creating for the client?
What We Value
We prioritize clear communication, good judgment, and steady execution. You will be trusted to manage content assignments without micromanagement. That means asking smart questions early, owning your decisions, and showing up with care and clarity.
How to Apply
If you thrive in a strategic, content-focused role and want to make a real impact on small businesses, we would love to hear from you.
Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in Preeminent Growth Partners.

Skills Required