Job Description

LOOKING FOR STELLAR TOP CANDIDATES
Position : Content Writer and Social Media Specialist
Working Hours : 9:00 AM - 6:00 PM EST
Salary : USD 1500 - 2500/month (Final offer depends on client approval and candidate experience)
About the Role:
Own long-form, research-driven content for winnie.com/resources and support Instagram with derivative posts and other creative content. Success looks like authoritative articles that rank and resonate, plus consistent IG output aligned to brand voice.
Role Responsibilities:

• Research and write high-quality, long-form articles similar to what's currently on winnie.com/resources.
• Update and enhance existing content on winnie.com/resources.
• Repurpose articles into Instagram carousels and Reels.
• Optimize for on-page SEO (headlines, structure, internal links, meta).
• Publish in CMS (currently HubSpot) with clean formatting and accessibility.

Requirements:

• Exceptional written English (clarity, structure, and audience fit).
• Demonstrated experience in long-form, research-based content.
• Efficient and can produce a high volume of content.
• Portfolio with 3-5 relevant writing samples.
• Comfortable with basic SEO and CMS publishing.
• Experience with HubSpot or WordPress, Google Docs, and Instagram.

Nice-to-Have / Preferred

• Familiarity with parenting/childcare topics.
• Instagram content creation (carousels, Reels, basic Canva templates or similar platform).

Editorial Cadence & Expectations

• Articles: 5-10 articles/week.
• Social: 2 Instagram posts/week.

KPIs / Success Metrics

• Organic traffic growth & rankings for target topics.
• Engagement (time on page, scroll depth), newsletter sign-ups.
• IG reach, saves, and profile traffic from content.
• On-time delivery and editorial quality scores.

Note: Please submit your resume in ENGLISH; otherwise, your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

Skills Required