Job Description

We are seeking a strategic and hands-on content professional to develop compelling messaging and content assets that fuel our clients' out campaigns. This role is responsible for crafting persona-driven content across email campaigns, Linkedin, webinars, and other channels.
Key Responsibilities
Email Campaign Content:

• Develop messaging for cold and warm email outreach campaigns.
• Collaborate with internal strategists to align messaging with client value propositions and sales objectives.
• Implement A/B testing to optimize open rates and response rates.

Linkedin Content Strategy:

• Plan and create Linkedin content calendars and select client campaigns.
• Write thought leadership posts, articles, and client-facing updates tailored to key buyer personas.
• Leverage analytics to inform content iteration and improvement.

Webinar & Event Messaging:

• Develop webinar topics, outlines, and promotional messaging.
• Partner with subject matter experts to script engaging presentation content and follow-up sequences.

Campaign Support & Enablement:
Produce supporting content including case studies, landing page copy, and nurture sequences.
Methodology Integration:

• Apply principles from Building a StoryBrand to develop clear, persuasive messaging.
• Support sales enablement efforts by creating content that aligns with each stage of the buyer journey.
• Collaboration & Process Improvement:
• Work closely with marketing, sales, and RevOps teams to align content initiatives with broader growth goals.
• Contribute to developing content processes and best practices that scale across multiple client engagements.

Requirements

• 3-5 years of B2B content marketing, content strategy, or copywriting experience.
• Proven success developing content for multi-channel campaigns (email, social, webinars, blogs).
• Experience in or familiarity with B2B sales, SaaS, or professional services industries.

Skills:

• Exceptional writing and editing skills with a focus on clarity, persuasion, and conversion.
• Ability to translate complex concepts into simple, buyer-centric messaging.
• Working knowledge of lead nurturing, sales funnels, and persona development.
• Proficiency with marketing automation platforms (preferably HubSpot)
• Strong project management skills to juggle multiple deadlines.

Preferred:

• Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
• Proficiency with marketing automation platforms (preferably HubSpot).
• Strong project management skills to juggle multiple deadlines.
• Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
• Understanding of RevOps concepts and Al-driven sales enablement strategies.
• Experience developing content in a consultative or agency environment.

Skills Required