Job Description

Company Overview:
1-grid is a proudly South African web hosting company empowering entrepreneurs and SMEs to succeed online. We provide domains, hosting, email, security, and digital tools to help businesses build and grow their online presence.
Role Purpose:
We are looking for a Content Marketing Specialist to join our team in Cape Town. If you're a creative storyteller with a flair for social media and websites, this could be the perfect role for you. The Content Marketing Specialist will play a key role in building and strengthening 1-grid's online brand presence. This role is responsible for creating compelling content that educates, engages, and converts our audience across multiple channels. By managing our social media platforms, optimising web copy, and producing SEO-driven content, the Content Marketing Specialist ensures that 1-grid is positioned as a trusted partner for South African entrepreneurs and businesses looking to grow online.
This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers as part of an overall creative team.
Key Responsibilities & Accountabilities:
Content Creation & Management

• Plan, write, and publish engaging content across 1-grid's website.
• Produce compelling social media copy and visuals that drive engagement.
• Create marketing assets (emails, internal communication, videos etc.).

Social Media Management

• Manage and grow 1-grid's presence on Meta (Facebook & Instagram), LinkedIn, TikTok, and X.
• Develop platform-specific strategies and content tailored to our audience.
• Track social media performance, analyse engagement, and adjust the strategy to achieve results.

Organic Visibility & Website Content

• Conduct keyword research to guide web copy, blogs, and knowledge base articles.
• Optimise content for SEO and work closely with the SEO consultant to increase organic traffic and search visibility.
• Collaborate with the marketing team on content strategies that improve rankings.
• Manage website content updates and contribute to UX improvements that enhance user journeys, engagement, and conversions.

Campaign Support & Collaboration

• Work with the marketing team to support paid and organic campaigns.
• Plan and design email marketing content and customer engagement initiatives.
• Ensure brand consistency and tone of voice across all content channels.

Experience & Skills:
o Proven experience in managing digital platforms and content creation (social media for business, video, design, etc.)
o Excellent communication and storytelling skills and an eye for detail.
o Strong understanding of digital channels, including social media (B2B), SEO, email marketing, content marketing, and analytics.
o Proficiency in Canva for designing graphics and social media assets.
o Basic knowledge of WordPress or similar CMS platforms.
o Experience with email marketing platforms
o Creativity & Innovation: Ability to translate objectives into creative digital strategies that engage and convert target audiences.
o Strong organizational and project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
o You are passionate about exploring new technologies and creative approaches to solving complex business challenges.
o Entry-level photography and videography skills
o Interest in entrepreneurship, or tech space.
What We Offer
o The opportunity to be part of a fast-growing, proudly South African tech company.
o A creative environment where your ideas can shape our brand and content strategy.
o Office-based role in Cape Town with a supportive and collaborative team culture.
Values Alignment:
The Content Marketing Specialist is expected to live out and promote 1-grid's values: Accountability, Customer Delight, Teamwork, Inclusivity, Respect, Transparency, Quality, and Collaboration.

Skills Required