Job Description

Summary statement:

The purpose of the Digital and Internal Communication role is to implement effective communication project plans that enhance employee engagement and ensure the alignment of internal messaging with the company's digital presence. This role serves as the bridge between internal teams and digital platforms, leveraging tools and channels to deliver clear, consistent and impactful communication that drives collaboration and supports business objectives.

Key performance area:

Digital communication with agency:

Develop and execute comprehensive digital content plans for each platform to ensure that set KPI's with the PR Agency is achieved, including YouTube channel.

Regularly review and refine digital plans/content to adapt to changing needs and ensure engagement

Create digital campaigns and measure the performance

writing of the monthly report

Oversee the weekly competitors report

Provide regular reports with insights and recommendation to improve digital communication based on the monthly report and weekly competitors reports.

Research latest trend on digital communication to implement in the company

Create and implement digital strategy

Oversee the production of videos

Oversee the Google adverts

Social media campaigns

Website with agency:

Ensure that the website content is updated monthly and aligned to the latest trends

Optimise SEO

Ensure that lead generation is distributed to sales managers and constant improvement on lead generation is required

Internal communication:

Co-ordinate quarterly internal MD Talks video

Gather, edit, write engaging content for internal platforms (e.g. emails, newsletter, handover and App Communication tool)

Analyse feedback to measure the impact of communication efforts and identify improvement opportunities

Communicate the advertising and PR to the employee as we receive them

Internal communication campaigns and launches

Internal communications form CFAO SA:

Support the engagement strategy from CFAO SA and roll- out projects.

Update the champions list and drive actions with them

Fulfil the role of champions for national and drive the message and create energy

Post content on the TEAMS channel

Use the mascot Lifty in internal communication and make it part of the company

Gather info and write articles for intune

CFAO community

Post our articles on CFAO Community

Drive our staff to interact with CFAO community

Action and drive projects on CFAO community

Updates need to be communicated to the company

Advertising

Create annual advertising plan for all the divisions that align to the content plan, with Agency

Keep evidence of the adverts and include it into the monthly report.

Public relations (Article):

Create and manage the annual content plan

All content must be aligned to the style, quality and tone of the company

Arrange and host PR Sessions with internal managers and agency/writers

Create a content strategy that aligns with advertising to the target audience at the correct time

Keep record of all articles o TEAMS channel

Administration:

Maintain up to date worksheets on TEAMS and patriciate in meetings with national marketing manager

Save all work and updates on the TEAMS platform for easy accessibility and collaboration

Coordinate of SOP/SLA related to events and promotion and writing of policies

Saving photos on SharePoint relevant to job

Create policies to support digital communication and drive it in the company

REQUIREMENTS

Required minimum knowledge, skills education/training and experience:

Tertiary qualification in marketing, communications or PR

05 years' experience in digital marketing

05 years' experience in internal communications

Computer literacy

Knowledge of all marketing platforms

Content marketing experience

Code 8/B driver license

PowerPoint course

Dedication to service excellence in every aspect of work carried out: strong focus on attention to detail and accuracy - must be through and careful about detail in content.

Excellent communication skills with people at all levels in the company - must be able to converse fluently and comfortably in English; must be able to read and write English

Ability to work with little or no supervision; ability to manage own time and still complete tasks timeously; ability to work according to a set schedule; enthusiastic, self-motivated and can use own initiative.

Ability to function effectively in a group and add value to the team/environment; ability to develop constructive and cooperative working relationship with others and maintain it over a period of time.

Ability to come up with creative working relations with others and maintain it over a period of time

Ability to come up with creative concepts.

Ability to work under pressure

Ability to plan ahead

Ability to receive constructive criticism

Work styles

Cooperation (being pleasant with others on the job and displaying a good-natured cooperative attitude)

Self-control (maintaining composure, keeping emotions in check, controlling anger and avoiding aggressive behaviours, even in very difficult circumstances

Persistence in the face of obstacles

Initiative - (willingness to take on responsibilities and challenges)

Positive social orientation (a preference to work with others rather than alone and being personally connected with others on the job)

Integrity (excellent work ethic - honest, reliable, hardworking, dedicated and takes pride in the work carried out: must be a responsible and dependable individual)

Strong sense of urgency

Must be of sober habits, have high energy level and general good health - must be declared fit for physical performance requirements of these tasks - physically able to carry, ;lift and move heavy objects: must be able to stand and sit for long periods of time; must be able to be bend, stretch, twist and reach with body, arms and/or legs

Candidates applying for this position must be able to work overtime as and when requested.