Job Description

Content Manager - EdTech Startup

Help us lead the future of conversational learning in Africa.

We're pioneering conversational learning at scale in Africa, where mobile phones are often the primary gateway to education. We're looking for someone who can help us shape how thousands of learners engage with content on the platform they use most - WhatsApp . Your work will directly impact whether they stay engaged and achieve real outcomes that change lives.

If you want to work at the intersection of pedagogy, technology, and user experience - where creativity meets data and strategy meets execution, and where you're genuinely building the future of accessible education in Africa, this is for you!

What You'll Actually Do

You'll be the bridge between 'here's what learners need to know' and 'here's how we make that happen' on our Whatsapp learning platform that's currently reaching hundreds of thousands of learners across Africa. That means:

Bringing learning to life

Shepherd content from initial concept through production, deployment, and beyond

Write and refine conversational copy for our WhatsApp chatbot flows and microlearning scripts that feel human, not robotic

Making sure it works (and keeps working)

Monitor performance analytics and learner feedback like a detective looking for clues

Use that data to develop content optimisation processes and strategy

Own quality assurance across all content, like accuracy, tone, pedagogy, brand consistency, the works

Optimise relentlessly based on what the data and learners are telling you

Keeping the engine running smoothly

Organise and maintain back-end content systems (folders, CMS, dashboards) so nothing ever gets lost

Coordinate with tech and content teams to get content uploaded and published seamlessly

Manage post-learning engagement loops - WhatsApp groups, social channels, wherever learners are continuing the conversation

You Might Be Our Person If...

You have experience in, or are passionate about:

Experience in digital learning, instructional design, or content operations

Understanding of mobile-first approaches

Excellent project management skills

An analytical mind that's comfortable swimming in engagement data and surfacing insights

UX or conversational copywriting experience (or you can write learner-friendly content that feels effortless)

Bonus points for:

Understanding of the African education landscape and mobile-first learning contexts

Being the kind of collaborative communicator who makes cross-functional work actually enjoyable

REQUIREMENTS

The Kind of Person Who'll Thrive Here

You're a proactive, systems thinker - You don't just produce content; you think about the entire learner journey and how every piece fits together.

You're naturally curious and organised. You're detail-obsessed in the best way - you notice when something's off and you can't rest until it's right. You care deeply about learner experience quality, and you get a little buzz from seeing engagement metrics tick upward because of something you optimised.

You enjoy working collaboratively, and you're not afraid of the ups and downs of the startup world!

Who We Are

Digify Africa PTY is the sister company of the Digify Foundation. We're a dynamic EdTech startup reimagining how education reaches underserved communities across Africa -- starting with WhatsApp. From our award-winning DigiBot learning platform, we've already reached over 900,000 learners, with a mission to scale to 12 million annually in the next five years.