Job Description

Content Marketing Specialist (Remote US Client)
Reports To: Digital Marketing Strategist
Department: Client Delivery
Employment Type: Full-Time, Remote
Engagement: Long-Term (Internal)
Role Summary
The Content Marketing Specialist is responsible for producing high-quality thought leadership content that supports B2B marketing and revenue growth. This role focuses on developing strategic, value-driven contentincluding case studies, blogs, and whitepapersto drive brand authority, lead generation, and client retention for a US-based internal client.
Core Responsibilities
Develop and write high-impact thought leadership content such as case studies, whitepapers, blogs, and long-form articles.
Conduct research and interviews to extract client stories and industry insights.
Ensure content aligns with brand positioning, SEO best practices, and overall marketing strategy.
Work closely with the Digital Marketing Strategist to plan and deliver content that supports campaign objectives and pipeline generation.
Maintain consistent brand voice across all content formats.
Optimize content for search visibility using SEO tools and keyword research.
Track content performance and make data-driven recommendations for improvement.
Minimum Qualifications
Bachelors degree in Marketing, Communications, Journalism, or a related field.
Relevant Experience (Highly Advantageous)
Experience in one or more of the following sectors or environments:
SaaS, Venture Capital, BPO, or BPaaS
FinTech or Big 4 public accounting
Investment Banking or AI/ML-driven technology products
Previous roles with similar responsibilities and scale in B2B environments
Preferred Qualifications
3+ years of B2B content marketing experience, preferably in a technical, financial, or high-growth environment.
Software & Tools
HubSpot (CRM and marketing workflows)
SEO research & optimization tools (e.g., SEMrush, Ahrefs, Moz)
Key Performance Indicators (KPIs)
Deliver 8+ high-quality content pieces per month (mix of blogs, whitepapers, case studies).
Maintain consistency, accuracy, and brand alignment across all deliverables.
Support content-driven lead generation goals in collaboration with the marketing team.
Immediate Deliverables (First 3060 Days)
Launch the initial set of content assets, including priority articles, case studies, and whitepapers.
Establish a content calendar aligned to campaign and SEO strategies.
Ensure all content is optimized for search, readability, and audience relevance.

Skills Required