Job Description

About the Role

As part of the

Retail

team, you'll

own end-to-end consumer growth

for Grocery & Retail across Sub-Saharan Africa-driving

user lifecycle

(adoption, engagement, retention)

, pricing, merchandising & membership

across existing and new categories. You'll turn insights into scalable programs, set the regional growth roadmap, and align cross-functional partners to deliver step-change outcomes. This is an individual contributor role.

What You'll Do:

Set the growth strategy & OKRs:

Define the SSA consumer growth vision and country-level priorities across acquisition, activation, frequency, retention, and

GR membership attach

.

Build & scale programs:

Design and run experiments across onboarding flows, incentives/pricing & promos, merchandising/discovery, CRM/lifecycle, and value props that resonate locally; turn wins into playbooks that scale across markets.

Be the voice of the SSA consumer:

Lead funnel/cohort diagnostics, segmentation, and qual/quant research to surface friction (e.g., payments, address/ETA trust, affordability) and whitespace; translate into product/ops requirements.

Measurement & rigor:

Stand up KPI frameworks and guardrails; run a disciplined experimentation pipeline with clear hypotheses, holdouts, and success thresholds; institutionalize dashboards for visibility.

Membership for GR:

Own membership targets, benefit strategy (in-app, CRM, promo mechanics), and LTV impact; coordinate with regional Membership stakeholders to localize GR-specific propositions.

Influence product & policy:

Represent SSA needs in regional forums; shape roadmaps and ops policies that unlock durable growth (e.g., payment methods, fees, substitutions, service reliability).

Cross-functional leadership:

Orchestrate execution with Local/Regional Ops, Marketing/CRM, Data Science/Analytics, Product, Finance, Merchant Ops, Support, and Legal/Comms.

What You'll Need:

Experience:

5-6+ years in consumer growth, operations, strategy, or analytics (marketplaces/e-commerce/retail preferred).

Strategic thinking:

Able to translate ambiguous problems into a clear multi-quarter growth strategy, prioritize bets with trade-offs, and set measurable OKRs.

Experiment:

Proven track record running experiments end-to-end and scaling programs from insight impact.

Analytics:

Strong analytics (comfort with SQL and/or BI tools like Looker/Tableau; advanced Sheets), and fluency in causal thinking and test design.

Stakeholder management:

Excellent stakeholder management and communication across technical and non-technical audiences.

Language:

Professional fluency in English is required.


Preferred Qualifications

CRM:

Hands-on with CRM/lifecycle (push, email, in-app), segmentation, and incentive economics.

Growth-levers:

Familiarity with payments in SSA (cards, mobile money), affordability levers, and trust-building in delivery.

Loyalty:

Exposure to membership/loyalty, pricing & promo strategy, and marketplace dynamics.

Multi-market Experience:

Experience in multi-country operating models; ability to adapt playbooks to local market realities. *

Product sense:

translating user friction into crisp requirements and trade-offs.