A Brand Manager bridges the gap between the brand, customer, and consumer by leveraging insights. The goal of the Brand Manager is to promote and augment brand loyalty through enhancing the customer and consumer experience within a rapidly evolving environment to meet business targets set out.
Responsibilities:
Strategic Planning and Market Analysis
Performance Monitoring and Reporting
Regulatory & Quality Insight:
Product Development and Management
Brand Management and Marketing
Sales Support and Collaboration
Stakeholder Engagement
Minimum Requirements Education
Bachelor's degree in marketing, Business Management, or related field.
Experience
More than 3 years' experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry. Knowledge on non-Schedule and S0 a must. Advantages to have experience in Vitamins, Supplements, and Complimentary medicine.
Experience on direct to consumer advertising ATL, BTL & TTL a must
Skills/Physical Competencies
Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview etc.)
Effective project management skills, ability to plan, organize and execute.
Proven ability to support and collaborate with sales teams.
Behavioral Qualities
Performance driven with a sense of urgency
Ability to adapt in a fast-paced, changing growth environment.
Ability to build and maintain relationships with external and internal cross-functional team members.