Job Description

About Nature's Blooms

Nature's Blooms is a fast-growing wellness brand built on ancestral herbal wisdom and modern storytelling. Our products are driven by creators, community, and content that actually converts ... not fluff.

We run a high-performance creator ecosystem across TikTok, Instagram, Discord, and TikTok Shop, and we are building one of the most structured, education-first creator communities in wellness.

Role Overview

We are hiring a

Community & Creator Strategy Manager

to

own the creative, educational, and community-facing side of our creator ecosystem

.

You will be responsible for:

Leading our creator community (Discord) Designing and running challenges and programs Developing creator education and content frameworks Driving brand storytelling and content direction Ensuring creators are aligned, trained, and producing high-quality content
This role requires

full focus, consistency, and ownership

. You will work closely with the founder, paid creators, and the operations team to ensure our creator engine runs smoothly and scales.

Key Responsibilities

1. Community Leadership (Discord & Creator Ecosystem)

Own daily engagement inside our creator Discord Post meaningful discussion prompts daily Run weekly creator calls (training, feedback, motivation) Maintain a high-energy, supportive, and accountable community culture Clearly communicate announcements, challenges, and expectations Be the human voiceof the brand inside the community

2. Creator Education & Skill Development

Own and continuously improve our Creator Academy (Recording Lessons) Review and grade exams and assignments Approve or deny creators for access to tasks and programs Provide detailed, actionable feedback on creator content Teach creators storytelling, hooks, structure, and conversion principles Share weekly insights and best practices with the community

3. Content Strategy & Brand Storytelling

Research viral and winning videos across TikTok and Instagram Break down why content works (hooks, structure, pacing) Curate weekly content assignments for creators Own the brand's creator content calendar and creative direction Post branded content on our social channels (or oversee posting) Ensure all content aligns with our brand positioning and aesthetic Collaborate with designers to elevate visual identity and consistency

4. Challenge Design & Creative Oversight

Design creator challenges Clearly define creative rules, success criteria, and expectations Review submissions for quality and alignment Publicly recognize top performers and improvements Adjust creative strategy mid-challenge based on performance trends

5. Paid Creator Creative Direction

Collaborate with paid creators on content strategy Match creators to scripts and formats that suit their strengths Review and approve video drafts before posting*
Analyze performance and refine creative direction Help double down on winning formats and storytelling angles

What We're Looking For

Required

Proven experience in:

Creator communities Influencer marketing Content strategy or social media
Strong understanding of:

TikTok content formats Hooks, storytelling, and conversion Comfortable giving direct, constructive feedback Excellent written and verbal communication Highly organized with strong follow-through Able to work independently and take ownership Available during core EST working hours Fully committed --

this is not a side business role

Strongly Preferred

Experience managing a Discord community Experience building or running creator programs Background in wellness, lifestyle, or consumer brands Experience working with paid creators and affiliates Ability to spot trends early and translate them into assignments

Personality Fit

This role is for someone who:

Takes pride in execution Is proactive, not reactive Enjoys structure and accountability Can balance creativity with discipline Is excited to build something long-term Is not juggling multiple businesses or agencies
If you are:

Treating this as a flexible contract Frequently traveling during work hours
This will not be a fit.

Job Type: Full-time

Pay: R26800,00 - R40219,00 per month

Work Location: Remote