Job Description

The Commercial Sales Manager is responsible for driving top-line revenue, managing and mentoring a high-performing sales team, and expanding market share. This role combines strategic leadership, data-driven decision-making, and strong relationship management to grow Afrikoa's presence across South Africa and beyond.

Key Responsibilities

Develop and execute national sales strategies across B2C and B2B channels Identify and secure high-value partnerships with retail, hospitality, and corporate clients Oversee all key account relationships, negotiations, and sales targets Analyse product performance and margins to optimise channel profitability Collaborate with marketing, finance, and operations to align sales goals Lead and mentor a team of sales reps and retail staff to meet growth KPIs Implement CRM systems and tools to improve customer acquisition and retention Represent Afrikoa at trade shows and client presentations
Required Skills

Sales Strategy Development - Able to craft, execute, and adapt multi-channel sales strategies Key Account Management - Skilled in managing and growing B2B relationships, including major retailers and hospitality clients Commercial Acumen - Strong understanding of pricing, margins, and revenue optimisation Team Leadership - Proven experience managing, mentoring, and scaling high-performing sales teams CRM & Data-Driven Sales - Proficient in using CRM platforms and sales analytics to inform decisions and drive growth
Candidate Profile

5+ years' experience in senior sales management, ideally in FMCG, food, luxury, or hospitality Proven success in key account development, B2B sales, and channel expansion Strong commercial and analytical acumen - you can read numbers and act on them Experience working with national retailers or corporate procurement Excellent leadership, negotiation, and communication skills Bachelor's degree preferred (Business, Marketing, or related field)
What We Offer

A values-driven, fast-growing South African brand A culture that rewards results, innovation, and initiative Competitive compensation + performance-based bonuses The chance to shape the future of a proudly African brand
Submit your CV to info@afrikoa.comApplications close

11 July 2025

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Please note

: Only shortlisted candidates will be contacted.

Job Type: Full-time

Work Location: In person

Application Deadline: 2025/07/11
Expected Start Date: 2025/08/01