The Commercial Manager is responsible for leading the development and strategy of specific products and solution segments. The individual must possess a strong background in the water and wastewater treatment market, demonstrate strategic thinking, and have a proven track record in managing solutions and product lifecycles from pre-launch to discontinuation. Managing a diverse product portfolio, the commercial manager engages with suppliers, facilitates feedback to sales streams, provides support to customers, operations and the commercial team, and ensures effective dissemination of product and market information. The role requires a strategic thinker capable of orchestrating the entire product lifecycle and acting as a bridge between suppliers, internal teams, and customers. The Commercial Manager will also be responsible for a portfolio of key customers to facilitate rebuilding this market presence for this product group. The Commercial Manager will also provide support, coaching and leadership to the technical sales team.
Qualifications
Matric/ Grade 12
University (First degree), i.e. Bachelor of Science
Experience
5 - 10 years in water and wastewater treatment products and solutions offerings and key account management
Sales management experience
Technical knowledge in Water Treatment
Product / Sourcing Knowledge (Advantage)
P&L Exposure
Manufacturing knowledge (Advantage)
Duties
Product Strategy and Development:
Conduct market research and analysis to identify opportunities and threats within the product segment, focusing on positioning
Collaborate with cross-functional teams to develop and refine product strategies aligned with business objectives
Drive new product development initiatives, from concept to launch, ensuring adherence to quality and regulatory standards (NPI - New Product Implementation)
Oversee existing product development (EPD), managing stock forecasting for a broad range of principals and SKUs
Prepare product costing, including shipping details, and share comprehensive templates with the commercial team
Responsible for managing relationships and interface with principals
Market Positioning:
Develop an in-depth understanding of customer needs and market trends to strategically position products and solutions
Conduct competitive analysis to identify key differentiators and establish a competitive advantage based on the specific product
Collaborate with marketing teams to create compelling messaging and positioning for the Protea Chemicals Water Care offering
Engage in marketing activities with local industry bodies, including sales and marketing efforts, editorials, and advertorials
Lifecycle Management:
Take ownership of the entire product lifecycle, managing products from introduction to end-of-life
Monitor product performance and customer feedback, utilising data-driven insights to enhance product offerings
Collaborate closely with principal suppliers, sales managers, production, quality, and supply chain teams to optimise existing products and introduce improvements
Cross-Functional Collaboration:
Collaborate seamlessly with sales, marketing, supply chain, and quality teams to ensure alignment and effective communication.
Provide training and support to sales teams, enhancing their product knowledge and driving successful sales strategies.
Act as a liaison between different departments, facilitating smooth product development and launches.
Collaborates with production of raw materials requirements, sales requirements and cost managemen
Key account management:
Manage a portfolio of key customers to facilitate the growth of the product basket and solution offerings.
Enhance the customer relationship to ensure long term partnerships.
Develop customer account plans to identify and present new opportunities to the business.
Build partnerships with key customers to ensure the long-term viability of the relationship.
Compliance:
Stay updated on local and international regulatory requirements related to products.
Participate in industry associations applicable to the product portfolio
Collaborate with the quality team to ensure compliance with regulatory standards.
Business Management
Coach and lead the sales team
Review their sales activities in line with the strategy and the budget
Clearly review the forecast and budget and ensure that the sales activities and projects are aimed at delivering the budget.
Job Competencies
Core Behavioural Competencies:
Builds Collaborative Relationships
Results Orientation
Ensures Accountability
Customer Focus
Continuous Improvement and Development
Situational Adaptability and Resilience
Strategic Thinking
Decision Quality
Balances Stakeholders
Analytical Thinking
General
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