Job Description

WELCOME TO BASF
We are BASF in agriculture and everything we do, we do for the love of farming. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society. #ForTheLoveOfFarming #TheBiggestJobOnEarth
WHAT YOU CAN EXPECT
The successful candidate for the Commercial Excellence Manager position will lead strategic initiatives to optimize market coverage, strengthen distributor alignment, and drive profitable growth in the agricultural sector. This role combines commercial strategy, customer engagement, and digital innovation to enhance sales effectiveness and market penetration. The successful candidate will design loyalty programs, implement data-driven tools, and foster collaboration across business units to deliver impactful solutions. This is a high-impact role for a commercially savvy, customer-focused professional with strong strategic and analytical skills.
Duties will include the following:

• Optimize market coverage and penetration in alignment with distributors.
• Identify target customers (farmers, cooperatives, agri-businesses) and enhance access through tailored programs.
• Improve sales team effectiveness via tools, training, and incentive programs.
• Develop and implement commercial policies to achieve sales and profitability goals.
• Design and manage customer contact cycles and loyalty initiatives.
• Conduct customer segmentation and deploy market approaches using advanced tools.
• Collaborate on out-licensing opportunities to strengthen contracts and offers.
• Drive data-based decision-making through analytics and digital platforms.
• Design demand generation actions and monitor market trends for innovative models.
• Foster collaboration with internal business units to deliver integrated solutions.

WHAT YOU OFFER

• Degree in Agronomy, Agricultural Engineering, or Business Studies
• Minimum 8 years of commercial or channel management experience in B2B, preferably within the agricultural industry
• Strong strategic thinking and business management expertise with a focus on innovation
• Digital and data-driven mindset, skilled in leveraging analytics for decision-making
• Excellent communication and customer-focused approach, with proficiency in MS Excel and PowerPoint

ABOUT US
As a reliable partner of the agricultural sector, BASF Agricultural Solutions offers innovative solutions in the area of crop protection and pest control to improve agricultural production, increase the profitability of agricultural companies and thereby improve the living standards of a growing population. Our strength lies in supporting farmers in the face of the challenges presented by an increasingly complex agricultural sector and in working with them to secure basic human necessities, such as food, nutrition and energy. Learn more about BASF Agricultural Solutions at
Diversity is our greatest strength!
Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.
Closing date for applications: 19.11.2025
Our people are at the heart of everything, dedicated to delivering value for our customers every day.
By focusing on enabling our people today and in the future, we will ensure we have the talent and skills needed to succeed.
United by the love of farming, we innovate, collaborate, and strive for the best solutions together, creating connections and driving success as one team. This is how we make an impact. For the love of farming, the biggest job on Earth.
Johannesburg, ZA
BASF South Africa (Pty.) Ltd.
Marketing & Sales
Permanent
129755
ATS_WCMS_WEBFORM

Skills Required