Job Description

Edward Snell & Co. | South Africa
Edward Snell & Co. is South Africa's largest independent spirits company and the fourth-largest spirits company by value share in the country. With a proud heritage, a powerful portfolio of leading local and international brands, and a strong entrepreneurial culture, we continue to shape the future of the spirits category in South Africa. We are now seeking an exceptional Commercial Director to lead our commercial strategy and accelerate sustainable growth across our portfolio.
The Role
Reporting to the Managing Director and serving as a key member of the executive leadership team, the Commercial Director will have full accountability for revenue growth, market execution and commercial performance across all channels.
This role requires a strategic, commercially astute leader with the ability to translate vision into execution, inspire high-performing teams, and build long-term value for the business and its brand partners.
Key Responsibilities

• Define and deliver the company's end-to-end commercial strategy across route-to-market, sales, trade marketing and customer partnerships
• Drive profitable revenue growth, value share expansion and channel performance across the informal, on- and off-trade
• Lead and develop a high-performing national sales and commercial team
• Strengthen relationships with key customers, distributors and strategic partners
• Collaborate closely with marketing, supply chain and finance to ensure integrated planning and execution
• Lead commercial forecasting, budgeting and performance management
• Identify new growth opportunities, innovation pathways, and portfolio optimisation opportunities

About You

• Senior commercial leader with proven experience in FMCG, preferably within spirits, alcohol or beverages
• Strong track record of delivering sustained revenue growth and market share gains
• Deep understanding of the South African FMCG and liquor regulatory environment
• Highly strategic thinker with strong analytical and financial acumen
• Inspirational leader with the ability to build capability, accountability, and a performance-driven culture
• Comfortable operating at board and shareholder level

Why Join Edward Snell & Co.?

• Lead one of South Africa's most respected and influential spirits businesses
• Shape the future of an iconic, independent company with strong entrepreneurial DNA
• Work with a diverse and premium brand portfolio
• Be part of a values-driven organisation with ambition, agility, and long-term vision

If you are a commercially driven leader ready to make a significant impact in South Africa's spirits industry, we would love to hear from you.
Location: South Africa
Closing Date: 31 January 2026

Skills Required