Job Description

Job Purpose
The Commercial Area Manager is responsible for delivering the profit contribution of Pernod Ricard brands on his/her
geographical area and build the long-term value of the brands in conjunction with the local distribution network.
Key Duties and Responsibilities
1. Develop long and short-term plans for markets within geographical area

• Communicate brands strategy and ensure these are understood and incorporated into local distributor plans.
• Manage the Budget and Strategic Plan process for the region and develop long and short-term plans for all markets.
• Negotiate short term yearly financial plans in terms of volume, pricing, marketing investment levels and profit contribution.
• Challenge and add value to the development of top class marketing and sales activity plans.
• Investigate new business opportunities in his/her area.

2. Communication and implementation of marketing and sales strategy

• Ensure that local distributors understand and implement activity in line with the Marketing strategy as defined by PR Africa.
• Manage in market pricing to ensure strategic alignment with global price positioning and to achieve brands objectives whilst maximizing net realized price and profitability.
• Manage cross market pricing in order to minimise conflicts.
• Implement channel strategy guidelines to achieve brand objectives and partner with local distributors to drive visibility, distribution and rate of sale.
• Ensure the brands have a high share of mind in each local distribution company having distributors fully motivated behind Pernod Ricard brands.
• Grow brands development by executing effective and efficient integrated marketing strategies.
• Facilitate cross-fertilization of best practice between markets.

3. Sales force motivation and training

• Development of local sales forces product knowledge, brand & sales training and motivation behind selling Pernod Ricard brands
• Create strong relationships at all levels with the local distribution company.

4. Financial Control and Management

• Monitor and influence key drivers of the see-through P&L throughout the year to ensure both delivery of budget and adherence to long term strategy.
• Reporting of appropriate financial information to finance department.
• Control of investment budgets.

Key Competencies and Experience

• At least 5 years combined marketing and commercial experience in FMCG industry;
• Excellent planning and organising skills;
• Very strong communication and interpersonal skills;
• Strong negotiation skills;
• Strong numerical and financial acumen;
• In depth understanding of brand marketing at both a strategic and implementation level;
• Strong IT skills (Microsoft Word, Excel and PowerPoint);
• Ability to work under pressure;
• Availability to travel in the Southern Africa markets;
• The ideal candidate will have experience working in Africa;
• Languages: English

Job Posting End Date:
Target Hire Date: 2025-07-01
Target End Date: