Job Description

Purpose of the Role
To formulate and execute the Chanel digital strategy in conjunction with retailers and Chanel International to maintain and increase market share and customer base.
Duties & Responsibilities
Business Performance

• Co-ordinate, manage and implement digital projects for Chanel South Africa
• Manage E-Retail activities
• Manage all E-Retailers website updates and campaign launches with information provided by UK team
• Manage communication with E-Retailers on animations (emails, social media, etc.) based on Global guidelines, and ensure close collaboration with UK Marketing team
• Brief UK e-Retail team on visuals needed
• Produce weekly updates and monthly sales report
• Organise regular test purchases
• Monitor E-Retailer activities and competition (social media and CRM)
• Link with Legal on Grey Market
• Liaise with UK on Retailers activities
• Evaluate and Implement (where relevant) best practices from the UK
• Ensure approval of retailers emails and website features
• Ensure communication of Digital updates with the field (Cycle Meetings, Brand Core, etc.)
• Elaborate SA CRM strategy, plan & budget following UK best practice
• Online and Offline strategy
• Liaise with other teams on strategy, budget & support
• Manage and coordinate the introduction and continued focus of the in-store digital data capture system and initiatives
• Drive continued focus with the rest of the Chanel team with ongoing training, user support etc.
• SA E-CRM coordination
• Define SA needs & calendar based on UK proposed calendar
• Offline CRM
• Define offline tools use and quantities
• Liaise with UK on local production and dispatch
• Inform stores on mailer activities
• SA databases management on a monthly base

• CRM projects for Chanel South Africa

• Manage all data capture tools (customer cards)
• Where manual system still exists, receive all customer cards from stores and liaise with agency on data capture
• Ensure data flows with UK
• Analyse and segment database
• CRM action plan and focus
• Organise regular CRM training
• Ensure communication of CRM updates with the team (Cycle Meetings etc.)
• Ensure high level of data capture from each store
• Produce CRM updates and reports for the team

• Digital Media Campaigns

• Planning and implementation of all Digital Media campaigns

• Implement an omni-channel strategy

• Drive synergy and 360-focus to ensure a holistic approach to digital including (but not limited to) the following elements:

• Retail commerce
• Digital and social Media
• Training
• CRM
• Liaison with PR manager on digital PR exposure

• Persuading and Influencing
• Relating & Networking
• Presenting and communicating information
• Applying expertise and technology
• Analysing situations
• Formulating strategies and concepts
• Planning and organising
• Coping with pressure and setbacks

• Degree in Marketing/Business or any other related disciplines.
• Minimum 5 years of working experience in digital marketing
• Solid experience in Digital is essential
• Experience in Digital Media campaign implementation
• Solid experience in CRM an advantage
• Experience in retail marketing an advantage