Job Description

Synopsis
The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:

• The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; and
• Furthermore, he/she will be the central point of communication and information about the brand within the

Roles and Responsibilities
To ensure the marketing strategy and execution align with the overall strategy;

• Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives;
• Planning and implementing campaigns that drive business growth and client retention;
• Executing engagement campaigns targeted at internal staff and clients;
• Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre;
• Ensure website content is continuously updated;
• Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics;
• Optimising email marketing to meet set campaign objectives;
• Developing campaigns to drive consumer, client, and internal staff engagement;

Roles and Responsibilities (cont.)

• Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success;
• Managing internal and external stakeholders from a business liaison perspective;
• Managing advertising and campaign spend effectively across paid platform/s;
• Reporting effectively, in-depth, and accurately on campaign performance;
• Liaise with relevant marketing agencies in the production and delivery of communication material;
• Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including

Job Requirements

• Matric / Grade 12 (Essential)
• Relevant marketing qualification (Essential)
• Social Media and Content Marketing knowledge and experience(Essential)
• Minimum of 3 years brand marketing experience
• Proven Project Management ability
• Valid driver's license and own vehicle
• Youth Marketing experience/knowledge advantageous
• Community Management experience with knowledge of software
• Exposure/experience in the recycling/Logistics/Waste/Environmental services industry
• Analytical
• Decision making / Independent thinking
• Presentation skills
• Strong communication skills (verbal and written)
• Marketing skills
• Advanced computer literacy (Microsoft Office especially Excel).

Job Reference: TCN01581