Job Description

:
Broadcast Account Manager
About Us
Anything is Possible. We believe it so much we made it our brand.
We partner with ambitious organisations across media, creative and technology to transform outcomes, not just outputs. We are the youngest agency ever to receive IPA Effectiveness Accreditation, and we are building the UK's best independent agency.
Our ambition is simple:
Be a default name on major pitch lists.
Double revenue and margin.
Create a high-performance culture where everybody wins, from our clients through to our people.
We are Possiblists.
Are you?
The Role
This is not a campaign delivery role.
As a Broadcast Manager, you are a strategic operator, product owner and leader responsible for raising the standard of AV, Audio, OOH and Publishing across your accounts and across the agency.
You will turn broadcast from a transactional service into a competitive advantage for our clients.
You will bring authority in market knowledge, confidence in trading, and curiosity in data & effectiveness. You will help make complexity feel calm, build repeatable processes, and develop the people around you.
We want someone who challenges thinking, improves the system, and pushes us toward the capability level required to win and service major commercial clients.
Typically this role suits someone with 5+ years in broadcast planning & buying.
What does success look like?
You:
Move conversations from spots & formats ? outcomes & growth
Can clearly explain how Broadcast investment works and how it contributes to client growth.
Create Broadcast campaigns backed by evidence, not habit.
Make junior team members better buyers.
Spot commercial opportunities that benefit both client and agency.
Contribute strongly to pitches, lifting everyone else to your level.
Leave behind stronger processes than you inherited.
Duties & Responsibilities
Strategic Planning & Effectiveness
Lead the development of AV, Audio, OOH and Publishing responses within integrated strategies.
Translate client challenges into clear investment logic (reach, frequency, seasonality, role of channels).
Use data, tools and insight to justify decisions.
Build measurement frameworks that prove effectiveness, not just delivery.
Deliver post-campaign narratives that drive future growth.
Leverage AI to surface insights across large data sets
Buying & Trading Excellence
Own implementation quality across linear TV, BVOD, CTV, SVOD, cinema, audio and OOH.
Apply strong pricing knowledge, value delivery and audit understanding.
Track and articulate value generated vs benchmarks.
Contribute to agency trading intelligence and negotiations.
Identify opportunities in barter, added value and inventory strategies.
Use AI to support pacing & delivery monitoring
Product & Process Leadership
Champion consistent, documented ways of working.
Improve QA, pacing, verification and reporting standards.
Adopt automation and AI tools that reduce manual effort and increase thinking time.
Strong utilisation of AI to support competitor analysis and market insights
Use of AI to critique outputs
Feed back into product upgrades and capability development
Inputting roadmap ideas into AIPs proprietary technology, Leap to help drive standardisation and process within the team
Client Partnership
Confidently challenge clients where it improves outcomes.
Sell in the role of broadcast to clients who may not yet invest.
Build trust through clarity, organisation and proactive thinking.
Make transitions, holidays and staffing changes invisible to clients.
People & Culture
Manage and develop executives and junior planners.
Upskill others in market knowledge, trading, tools and best practice.
Contribute to a learning culture - share knowledge openly.
Play an active role in pitches and new business.
Encourage use of AI tools for Jr team members for research, learning and preparation.
Contribute to prompt libraries, templates and shared learning.
Agency Contribution
Support cross-team integration with strategy, digital, creative and data.
Look for ways to improve efficiency and margin.
Represent Broadcast positively across the agency.
Here are some of the skills and behaviours we'll need from you:
Technical & Market Knowledge
Strong understanding of TV marketplace dynamics, pricing and auditing.
Experience across BVOD/CTV/SVOD.
Working knowledge of audio and/or OOH planning and buying.
Understanding of how different AV channels work together.
Comfortable with numbers, data interpretation and performance analysis.
Effectiveness Mindset
Ability to move beyond delivery metrics into insight.
Experience building or contributing to measurement stories.
Curiosity about optimisation and how it can make your campaigns better.
Trading & Commercial Acumen
Understands value frameworks and negotiation.
Sees how decisions impact agency revenue and client return.
Communication
Clear, confident presenter.
Writes compelling, insight-led commentary.
Able to influence senior stakeholders.
Leadership
Develops others to raise the overall standard to their level.
Creates structure and calm when work is busy.
Takes ownership and accountability.
Desirable
Thinkbox TV Masters or equivalent.
Experience contributing to new business pitches.
Exposure to sponsorship or activation mechanics.

Skills Required