Job Description

KEY EXPECTATIONS AND DELIVERABLES OF THE ROLE

The Purpose of the Role

The individual in this role is responsible for supporting the channel's editorial and commercial objectives by creating campaigns that drive audience awareness, engagement, and trust. This includes managing eNCA's brand image across platforms, ensuring alignment with content strategy, and overseeing marketing, publicity, and public relations initiatives that position the channel as South Africa's leading source of credible news.

Key Deliverables

Deliverables

Specific Tasks and Outcomes

Integrated Marketing Communications Planning

Developing and implementing marketing strategies to increase brand awareness and customer engagement.



Collaborating with marketing and public relations teams to create and execute marketing and public relations campaigns.



Monitoring and analysing market trends and consumer behaviour to inform brand management decisions.



Overseeing the brands online presence, including social media accounts and the company website.



Conducting research to identify opportunities for brand growth and development.



Collaborating with other departments to ensure consistency in the company's brand messaging and positioning.



Developing and maintaining relationships with media outlets and influencers to increase brand visibility.



Assisting with the development and implementation of the shows/brands overall marketing and public relations strategies.



Analysing the effectiveness of brand management and marketing efforts and making recommendations for improvement.



Develop and implement integrated marketing strategies to elevate brand awareness, audience engagement, and tune-in across eNCA platforms.



Collaborating closely with Public Relations, Digital, and Creative teams to conceptualise and execute high-impact marketing and publicity campaigns aligned with eNCA's programming and editorial priorities.



Monitoring media trends, audience behaviours, and competitor activity to guide strategic brand positioning and engagement opportunities.



Overseeing eNCA's digital brand presence, including social media platforms and owned digital properties, ensuring content is aligned, timely, and on-brand.



Conducting brand and market research to identify growth opportunities and support informed decision-making.



Working with the Editorial, Programming, and Commercial teams to ensure consistency in eNCA's brand messaging across all touchpoints.



Building and maintaining strategic relationships with media outlets, partners, and influencers to enhance brand visibility and credibility.



Supporting the development and rollout of marketing and publicity strategies for eNCA programming and tentpole news moments.



Tracking and analysing campaign performance and brand health metrics, providing insight-driven recommendations for continuous improvement.

Viewer Research & Insights

Understanding an application of key insights for strategic integrated planning and position of campaigns.



Assessing and interpreting ratings, competitor activity and channel research to develop strategies relevant to the brand portfolio.



Monitoring the market trends and overseeing promotional activities to ensure the right message is delivered for each campaign.



Applying key audience and market insights to inform the strategic, integrated planning and positioning of eNCA campaigns.



Interpreting ratings data, competitor activity, and channel research to shape relevant brand strategies that support editorial and viewership goals.



Monitoring media and industry trends, ensuring that all promotional efforts deliver the right message to the right audience, aligned with eNCA's brand identity and positioning in a dynamic news environment.

Operational Framework

Project Management of photo shoots, including the planning and execution of all elements in conjunction with the Creative Director on the campaign.



Supporting the Brand Management teams in broader channel campaigns.



Supporting the Creative team in terms of creative direction, messaging, and sourcing of marketing elements to support content campaigns.



Overseeing the creative elements and proof of marketing collateral



Ensuring that communication is in line with the brief required.



Working closely with the Traffic Department to ensure timelines and deliverables are being achieved.



Liaising with various Production companies to arrange marketing requirements i.e. footage, photo shoots, etc.



Working with the events team to execute ad-hoc consumer events.



Managing social media accounts.



Creating and scheduling content on a regular basis and setting up paid social media campaigns as planned.

Stakeholder Liaison

Scheduling, attending, and chairing all key internal/external meetings relevant to the brand and show.



Facilitating regular monthly & quarterly production meetings/updates.



Managing all administration functions for the role.



Managing key internal relationships geared up for productive inputs and the successful running and implementation of all channel content including being the brand support to Executive Producer, Local productions, Online department, On-air scheduling, to ensure a 360-degree communication across portfolio.



Liaising with the traffic team, media planning and implementation teams to ensure that all campaign timeline and campaign deliverables achieved.



Ensuring all set marketing communications objectives are met for brand portfolio.



Supporting the brand management team in broader channel campaigns and brainstorms as and when needed.



Ensuring that all requirements of the job function are adhered to in a professional manner all the time.



Attending key marketing communication conferences and other industry related events.

Monitoring & Reporting

Presenting of integrated monthly campaign reports to all key stakeholders.



Monitoring show and campaign performances.



Reporting on social media activities, campaigns and growth.

Publicity

Ensuring all marketing communications includes an integrated communication strategy.



Working all campaigns to drive strong publicity support.



Identifying mediums to support overall campaign strategy.



Pitching integrated supporting campaign/ strategies to relevant media aligned to overall campaign objectives.



Working closely with the events team on all key events relating to portfolio/shows.



Managing all media request for portfolios and/or shows.

Key Performance Indicators

Performance Criteria

Key Performance Indicator 1

Developing and implementing marketing strategies to increase brand awareness and customer engagement monthly



Collaborating with marketing and public relations teams to create and execute marketing and public relations campaigns weekly

Key Performance Indicator 2

Assessing and interpreting ratings, competitor activity and channel research to develop strategies relevant to the brand portfolio monthly



Monitoring the market trends and overseeing promotional activities to ensure the right message is delivered for each campaign daily

Key Performance Indicator 3

Project Management of photo shoots, including the planning and execution of all elements in conjunction with the Creative Director on the campaign monthly



Managing social media accounts daily /weekly



Creating and scheduling content on a regular basis and set up paid social



media campaigns as planned daily/Weekly

Key Performance Indicator 4

Managing key internal relationships geared up for productive inputs and the successful running and implementation of all channel content including being the brand support to Executive Producer, Local productions, Online department, On-air scheduling, to ensure a 360-degree communication across portfolio monthly

Key Performance Indicator 5

Monitoring show and campaign performances monthly



Reporting on social media activities, campaigns, and growth monthly

Key Performance Indicator 6

Pitching integrated supporting campaign/ strategies to relevant media aligned to overall campaign objectives monthly




A bachelor's degree in marketing / Communicaton and/or Digital Marketing?



A minimum of 3 years' experience within a similiar role