Job Description

A leading player in the adhesive products industry, is excited to present an exceptional opportunity for a Vibrant Brand Marketing Specialist (Consumer Goods) based in Montague Gardens, Cape Town.

You will be responsible for strategically amplifying the organization's brand visibility and influence across diverse consumer channels, including FMCG, DIY, Hardware, and Stationery. By collaborating closely with cross-functional teams, analyzing market trends, and implementing effective marketing strategies, you will be instrumental in achieving our ambitious objectives. This role will involve travel for research initiatives, internal meetings, industry events, and customer engagements.

Minimum Requirements and Qualifications:

• Diploma or Degree in Marketing, Business Administration, or a related field.
• 3-5 years of proven experience in a similar role within the adhesives/stationary/chemicals industry.
• FMCG and Hardware marketing experience would be beneficial
• Good solid understanding of the retail environment
• Valid driver's licence, own car (Code 8/10)
• Strong aptitude for strategic thinking.
• Exceptional communication skills.
• Collaborative team player.
• Proficient in English.
• Demonstrated expertise in conducting market studies.
• Comfortable with both quantitative and qualitative analysis.
• Well-informed about key trends, customers, and competitors in relevant markets.
• Proactive self-starter adaptable to fast-paced environments.
• Excellent interpersonal skills with a talent for sourcing market intelligence.
• Willingness to travel to different regions for collaborative efforts and research.

Responsibilities:

You will play a pivotal role in enhancing brand visibility and fostering growth across various channels. Your responsibilities will include:

• Identifying and leveraging opportunities for brand visibility through in-store campaigns, point-of-sale materials, content marketing, and events.
• Developing and aligning category strategies with customers across consumer channels
• Ensuring category margin levels and retail pricing align with company expectations.
• Collaborating with sales teams for successful new product development (NPD) implementation.
• Providing support for new product development initiatives.
• Aligning best point-of-sale practices with the global consumer market.
• Contributing to the 5-year strategic plan aligned with annual global roadmaps.
• Collaborating with Category Managers to analyze markets and identify opportunities.
• Monitoring and adjusting retail selling prices to ensure competitiveness.
• Analyzing competition and product performance, and adapting strategies for success.
• Assisting regions with shelf planning and sharing global best point-of-sale execution practices.
• Developing and managing brand growth campaigns and providing comprehensive reports.
• Managing and negotiating brand exposure in malls and public events.
• Offering recommendations for required point-of-sale materials and assisting in sourcing.
• Fuelling the new product development process with innovative ideas.
• Supporting the sales team with effective implementation of marketing initiatives.
• Collaborating with customers for brand mentions and accurate product information.
• Working with external social media agencies to enhance online presence.
• Collaborating with internal teams to create engaging content across online platforms.
• Engaging with various teams within the organization, including Regions, Exports, Manufacturing, Supply Chain, and R&D.
• Developing a comprehensive 5-year strategic category/channel plan.
• Executing the annual roll-out plan.
• Driving turnover and gross profit/margin performance.
• Managing the global category/channel marketing budget.

Competitive remuneration package available, includes benefits

Ntice Sourcing Solutions