Brand & Marketing Manager

Sandton, Johannesburg, South Africa

Job Description

This strategic project will shape the next 18 months of menu innovation, driving category growth through insight-led, consumer-validated concepts.
Key Requirements:

  • Proven experience in brand management, food innovation, or marketing within the FMCG or food service environment.
  • Strong commercial acumen with the ability to balance creativity, insight, and business feasibility.
  • Skilled in consumer research, concept development, and cross-functional project leadership.
Key Responsibilities
  • Develop and manage a structured 18-month pipeline of innovation ideas aligned with business priorities and brand strategy.
  • Focus Categories: Modern Menu | Core Menu | Sharing | Sides | Kids
  • Translate consumer insights and emerging food trends into compelling product concepts across core menu categories.
  • Partner cross-functionally with NPD, Supply Chain, Finance, Consumer Insights, and Operations to ensure commercial feasibility and scalability.
  • Prepare NPD briefs, oversee concept testing, and drive projects through to pre-launch validation.
  • Deliver a portfolio of ready-to-advance concepts supported by robust insights and feasibility assessments.
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Job Detail

  • Job Id
    JD1577395
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sandton, Johannesburg, South Africa
  • Education
    Not mentioned