Brand / Marketing Manager

Durban, KwaZulu-Natal, South Africa

Job Description

Minimum Requirements:

  • Degree in Marketing /BA Communications or equivalent.
  • 8-10 years in brand or consumer insights management with a clear understanding of brands and the marketing mix.
  • Advanced skills in all Microsoft Applications.
  • High degree of marketing and general business acumen with sound knowledge of the South African retail & wholesale environment.
  • Good leadership skills and experience of managing a marketing team.
  • Results -driven with ability to run projects from beginning through to completion.
  • Self-starter who can think strategically as well as implement operationally.
  • Excellent stakeholder and relationship management.
  • Strong research skills and able to work well in cross-functional environments.
  • Creative and innovative, out the box thinker.
  • Excellent analytical skills and sound decision-making skills.
  • Excellent interpersonal and communication skills to be able to convey information effectively and influence others.
  • Valid driver's license and willingness to travel to stores.
Core Performance Areas:
  • Understand the retail market and product.
  • Develop a marketing strategy to support the company objectives in terms of sales growth, customer satisfaction, brand awareness, etc.
  • Design and propose the annual marketing budget in line with the above which includes costs and timelines agreed with each business head and signed off by CEO.
  • Manage company internal and external communication on behalf of the CEO.
  • Develop company quarterly newsletter, design content, prepare for printing and ensure distribution to all staff within the group.
  • Create awareness across the Group of the group values and behaviours.
  • Develop a social media strategy and plan and execute all brand communications and media actions on-line and social media platforms.
  • Accountable for brand management and brand awareness including design of branding for company property, apparel, trucks, vehicles, carrier bags and packaging.
  • Conduct competitor and customer insights analysis and make recommends based on consumer insights.
  • Initiate marketing initiatives and campaigns supported by research of the latest marketing trends and showing a clear link to the Group's target market.
  • Work collaboratively with the sales team and relevant internal stakeholders to identify and recommend marketing initiatives to drive sales, new business opportunities and to expand on our customer footprint.
  • Communicate with Senior management and the Executive on marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
  • Responsible for all advertising across the Group and providing suggestions for new advertising mediums.
  • Track and analyse the performance of advertising campaigns, manage the marketing, and ensure that all marketing is in line with the brand identity.
  • Upgrade and maintain the company website and promotions on website.
  • Manage the creation of instore marketing displays, digital and social media campaigns.
  • Coordinate customer competitions and manage the customer database.
  • Handle customer complaints and queries in a professional manner.
  • Perform marketing audits on retails stores ensuring that marketing standards are aligned to company standards.
  • Events management of all company social, corporate and employee wellness functions
  • Lead and the manage the Marketing team .
Remuneration Package: ( after 3 Momths probation):
  • Benefits - Provident fund, medical aid is voluntary with a capped contribution from the Company.
  • Annual salary reviews and Bonuses are discretionary and subject to the performance of the Company
How to apply:
  • Follow the link to our job seekers ' page -

Skills Required

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Job Detail

  • Job Id
    JD1644423
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Durban, KwaZulu-Natal, South Africa
  • Education
    Not mentioned