Job Description

Knowledge and Experience

• Brand, PR, and Reputation Management: Proven experience in developing and executing strategies to manage and enhance brand reputation, with a strong focus on social, economic, and consumer behavior insights.

• Creative Direction: Expertise in creative design and direction, ensuring brand identity is effectively communicated and aligned with market trends.

• Traditional Marketing: Solid understanding of traditional marketing channels (TV, OOH, radio) and their integration into broader marketing campaigns.

• Media: Experience in engaging with agencies, optimising media strategies, and utilising media buying methodologies for maximum reach and impact.

• Data-Driven Decision Making: Leverage market insights, consumer behavior analysis, and trend data to inform strategic decisions. Project Management: Strong project management skills, ensuring campaigns and initiatives are delivered on time and meet key performance indicators (KPIs).

• Campaign Execution & Optimisation: Expertise in managing end-to-end campaigns, with a focus on performance tracking, optimization, and results-driven outcomes.

• Digital Marketing: Skilled in digital marketing strategies, with a focus on driving online engagement, conversion, and ROI.

• Vendor & Service Provider Management: Experience in managing relationships with service providers, negotiating contracts, and overseeing legal agreements.

• Budgeting & Financial Management: Strong fiscal discipline with expertise in budgeting, forecasting, and cost control.

• Strategic Partnerships: experience in building and nurturing strategic partnerships to enhance brand visibility and drive growth.

• Innovation: Support the development of new products and lead the marketing of innovation.

• Kids and Youth Marketing: In-depth understanding of marketing to kids and youth, develop and execute strategies that resonate with this dynamic market.

• Decisiveness & Action: Ability to make decisions quickly and take initiative.

• Persuasion & Influence: Strong ability to persuade and influence stakeholders across various levels.

• Communication: Excellent written and verbal communication skills, with the ability to present and convey information effectively.

• Creative Problem-Solving: Ability to generate innovative ideas and create effective strategies.

• Strategic Planning: Skilled in formulating strategies and concepts that drive business objectives.

• Adaptability: Comfortable adapting to change and navigating shifting priorities.

• Commercial & Entrepreneurial Thinking: Ability to think commercially, identify new opportunities, and drive business growth. Attributes Foster a Positive Culture: Cultivate a work environment where pride, joy, and excellence in the work we deliver are central.

• Service-Oriented & Respectful: Demonstrates a deep commitment to serving others, showing care, empathy, and respect in all interactions.

• Integrity: Uphold high standards of honesty and ethical behavior in every aspect of work.

• Social & Economic Awareness: Understand and analyze the impact of social and economic issues on brands and brand perception, and navigate challenges with insight.

• Resilience & Confidence: Exhibit toughness, determination, grit, and perseverance, along with the confidence to overcome challenges.

• Continuous Learning: Display a passion for personal and professional development, maintaining a forward-looking and growth-oriented mindset.

• Empathy & Kindness: Foster positive relationships by demonstrating empathy, kindness, and a collaborative spirit in working with others.

• Conflict Resolution: Possess strong critical thinking and active listening skills to resolve conflicts effectively and harmoniously.

• Change Management: Embrace change and lead with a growth mindset, navigating transformation with agility and vision

• Education: Diploma or degree in Marketing, Business or a related field.

• Experience: 4-5 years of experience in branding, marketing, or related fields.

• Technical Skills: Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel)