Job Description

Position Description:

Brand Manager - Totalsports

Cape Town
Permanent

The opportunity:

• To lead & deliver a fully integrated & seamless marketing strategy for the brand across all consumer channels & touch-points aligned to the overall brand strategy.
• This role focuses on driving the marketing strategy for invited brands & affiliate relationships in line with the yearly merchant commercial plan.
• Reporting to Head of Marketing
• Sitting within the marketing function of Totalsports
• High performing fast based retail environment. We love sport & understand the importance of sport in the lives of South African consumers xe2x80x93 from spectators, to the weekend warrior to the elite athletes.

Responsibilities:

• Develop brand campaigns & tactical creative requirements for all channels to achieve brand objectives.
• Seamless co-ordination, communication & implementation of campaigns xe2x80x93 across all consumer touch points (instor digital, social, PR & VM)
• To manage & drive an integrated promotional calendar in line with commercial KPIxe2x80x99s
• Conduct post campaign analysis to measure success & future improvements for each campaign
• Manage brand budgets
• You will be measured by sales, market share & brand affinity

Requirements:

• Brand management / marketing qualification
• 2-3 yrs experience
• Experience in managing multiple brands & delivering a 360 marketing campaigns in a high performing retail space
• Excel, Word, Powerpoint

Competencies and behaviours for success:

• Attention to detail, being able to manage tight deadlines, work on multiple projects simultaneously, understanding of the full marketing mix, able to work independently & show initiative & drive with a passion/love/understanding of sport.
• Team player, being able to manage expectation/conversations at a high level
• Energetic team player, who is able to successfully work well cross functionally

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Navigation

The Foschini Group