Brand Manager Specialty Immunology

Johannesburg, Gauteng, South Africa

Job Description

COMPANY DESCRIPTION
We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.
Aspen is a dynamic organization built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At Aspen, not only do we source for the best talent, but we also provide a host of opportunities for continuous development.
The Group's key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.
OBJECTIVE OF ROLE
Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen.
KEY RESPONSIBILITIES
Strategic Decision making
*Develop promotional and advertising strategies that grow brand market shares against competitors

  • Strategies need to create demand for Brands in portfolio's by ensuring the necessary support to the sales teams with high levels of energy, motivation, integrity, and urgency to help them achieve sales targets
*Market analysis and gathering insights to arrive at strategic intent
*Develop succinct portfolio/brand strategies with supporting tactical plans in form of a Brand Plan to drive the strategic intent
*Successful roll out and lead the implementation of tactical plans and monitor the roll out
*Implementation, monitoring, and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
*Anticipate future trends in disease management and the market environment
Commercial capability
*Ability to set sales budgets agreed in the business
*Managing advertising budget and spend for the portfolio
*Ability to manage cross-functional networks and channel resources for the portfolio to drive profitable growth
*Ability to interpret and implement insights drawn from a variety of internal and external data sources
Sustainable business growth and profitability
  • Forecasting accuracy
  • Effectively manage and monitor sales as well as promotional budgets
  • Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
  • Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
  • Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making
  • Assess market potential of opportunities/pipeline with NPL team to successfully implement new products once launch ready
  • Pipeline management to secure future portfolio assets with NPL team
Internal and external customer interaction
*Enthusiastically communicate plans and results with the Sales force, business leadership and relevant teams within the business regularly
*Drive cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets and achieve brand/portfolio priorities through engagements
*Sense of urgency in resolution of customer queries
*Quality assessments of portfolio/ brand strategy and tactical implementation through customer interactions / infield visits to obtain required intelligence and insights
*Optimize Training department engagements to ensure field force is fully equipped and aligned with strategic and execution requirements
EDUCATIONAL REQUIREMENTS
  • Matric
  • Relevant Post Matric Marketing/Health Science Degree
KNOWLEDGE & EXPERIENCE REQUIREMENTS
  • 3+ years Pharmaceutical and/or Marketing industry experience
  • Successful track record and experience in Pharmaceutical Sales / Marketing
  • 2-3 years' brand/sales management experience would be beneficial
  • Financial literacy
  • Applicable industry knowledge
  • Knowledge in biotechnology and biologics is advantageous
SOFT SKILLS AND COMPETENCY REQUIREMENTS
  • Enthusiasm, passion, and high energy are key requisites
  • Commercial acumen
  • Analytical skills
  • Project management
  • Networking ability
  • Interpersonal skills
  • Ability to perform under pressure
  • Self-starter and self-motivated
  • Sense of urgency
  • Prioritizing and planning
  • Verbal and written communication skills
  • Aptitude for continuous learning
  • Influential and impactful presentation skills
  • Adaptability and flexibility in a changing environment
COMPUTER SKILLS REQUIRED
The applicant must be proficient in the various applications (Word, Excel and PowerPoint) within the Microsoft Office bundle.
DRIVERS LICENCE
The successful candidate must have a valid driver's licence and be able to travel as per the expectations of the role.
FEEDBACK
Please note that if you have not heard from the Human Capital department within 30 days of this advert closing, your application has unfortunately been unsuccessful.
INTERNAL APPLICATIONS
Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application for this specific role.
Aspen is committed to the principles of equal employment opportunity. Preference will be given to Employment Equity candidates in line with Aspen's Transformation Agenda.

Skills Required

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Job Detail

  • Job Id
    JD1607857
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned