Job Description

Key Responsibilities

Develop and execute brand strategies

that position Sneaker Factory as a leading voice in the value lifestyle footwear and apparel. Oversee the

rollout of marketing campaigns

across multiple touchpoints, including media, in-store activations, and event and most important, managing our brands. Drive our CSI and local community initiatives. Drive

business KPIs and objectives

, ensuring campaigns deliver on both brand-building and commercial goals.

Manage partnerships

with footwear and apparel brands to create collaborative, and brand relevant campaigns in Sneaker Factory. Work closely with the

marketing, creative, merchandising and Ops Teams

to ensure brand alignment and consistent storytelling.

Monitor and analyse market trends

, consumer behaviour, and competitor activities to inform brand strategies and decisions. Ensure

Sneaker Factory's presence at store events

that align with the brand's identity and objectives. Manage

Our Brand's presence

across all offline and brick and mortar Manage a developing team consisting of a marketing coordinator, media coordinator as well as an intern.

Qualifications & Experience

Bachelor's degree or similar

in Marketing, Brand Management, or a related field.

3-5 years of experience

in a Brand Management or Marketing role, preferably within the fashion, sneaker, or streetwear industries. Proven experience in developing and executing successful

brand campaigns and activations

. A deep understanding of the

sneaker market

, and

value and aspirational sneaker and footwear brands

Strong business acumen with the ability to drive

KPIs and commercial success

. Experience working with

premium and heritage sneaker brands

is a plus.

Skills

Creative and strategic thinker

with a passion for sneakers, streetwear, and youth culture. Strong

project management and organisational skills

, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment. Excellent communication and interpersonal skills, with the ability to build relationships with

creative partners, influencers, and internal teams

. Strong

understanding of digital and social media trends

and how they can be leveraged to grow a brand. Analytical and detail-oriented, with the ability to

track and measure the success

of campaigns.

Innovative mindset

, always looking for new ways to push the boundaries of the brand.

Behaviours

Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective Business Insight - applies market and business insights in order to drive organisational objectives Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems Organizational savvy - understands and navigates dynamics created by processes, systems, and people Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

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