Job Description

• Flexibility for remote working within South Africa
• Brand Management in the luxury/ultra luxury space

About Our Client
The company is a well-established organisation within the game reserve space

Key Responsibilities

• Brand Strategy: Evolve the brand's positioning to align with the ultra-luxury market while maintaining authenticity and heritage.
• Digital & Web Presence: Oversee website redevelopment and digital platforms with a refined luxury aesthetic.
• Public Relations: Lead impactful PR campaigns locally and internationally, securing top-tier media exposure.
• Guest Experience: Ensure consistency in brand messaging across all customer touchpoints - from digital discovery to on-site experience.
• Creative Direction: Oversee visual identity, storytelling, and content creation across social, print, and experiential platforms.
• Partnership Management: Collaborate with agencies, photographers, and content creators to bring the brand vision to life.
• Market Insight: Stay ahead of luxury market trends and translate insights into actionable strategies

The Successful Applicant
Education:

• Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field.

Experience:

• Minimum of 5 years' experience in brand management, ideally within luxury travel, hospitality, lifestyle, or premium consumer goods sectors.
• Demonstrated success in building or evolving a luxury or premium brand with measurable results.
• Proven experience in PR, digital marketing, creative campaigns, and brand partnerships.
• Exposure to website redevelopment, digital UX projects, or luxury positioning.
• Experience engaging global or high-net-worth (HNW/UHNW) audiences is a must

Technical Skills:

• Strong grasp of brand strategy, customer journey mapping, and positioning frameworks.
• Familiarity with PR tools, analytics platforms (e.g., Google Analytics, SEMrush), and brand performance metrics.
• Competence in creative direction, including briefing designers, content creators, and photographers.
• Understanding of luxury marketing principles, such as exclusivity, sensory storytelling, and experiential branding.

Additional Requirements:

• Proven experience in luxury or ultra-luxury branding, preferably in hospitality, travel, or lifestyle industries.
• Exceptional storytelling ability - both visual and strategic.
• Deep understanding of affluent consumer behaviour and how to reach HNW audiences.
• Strong project management skills and ability to work across diverse teams.
• A passion for South Africa and the African bush, with a desire to showcase its beauty to the world.
• Strong business acumen and administrative experience.
• Ability to work under pressure, manage multiple priorities, and operate independently.

What's on Offer

• Location: Pretoria
• Work model: Hybrid (remote work options available)
• Work cycle: Monday-Friday, with standby on select weekends and public holidays
• Travel: Required to visit lodges and attend in-person meetings

Remuneration:

• Market-related monthly package (based on experience and qualifications)
• Provident fund and dreaded disease cover
• Eligible for performance-based incentives after 12 months of employment

Start Date: January 2026We encourage enthusiastic and qualified candidates to apply for the exciting Brand Manager position and contribute to the success of the marketing and agency department.
Contact
Hervine Muya
Quote job ref
JN-112025-6873957
Phone number
+27113038304

Skills Required