Job Description

Job Category: Marketing
:
The Brand Manager will lead the development, positioning and consistent execution of the brand across all touchpoints. This role is responsible for driving brand growth, increasing brand equity and expanding market share through contribution to strategy formation, strategy translation and overseeing its execution. This includes the formation of marketing plans and innovative campaign development which aligns to product input and merch strategies. The Brand Manager is the brand custodian and oversees all activity in alignment with HOM strategic direction for the main purpose of creating differentiated communication which reflects the brands identity to drive customer loyalty and conversion in order to meet the business commercial goals. The incumbent will be responsible for increasing brand awareness, driving equity growth, analysing research and insights, delivery of campaigns and meeting sales transaction and commercial objectives
Responsibilities:
Brand Equity Growth

• Drive execution of the annual customer-centric, 360-degree strategic marketing calendar ensuring link to the sales funnel.
• Present seasonal strat and marketing campaigns for review by the business with full metrics and objectives using the internal strategic framework.
• Proactively seek and explore new innovative solutions and platforms to reach the customer across touchpoints.
• Forward planning of strategic campaigns and optimisation of ways of working.
• Ensure consistency in execution across media, activations, in-store, digital etc.
• Strong digital marketing understanding and expertise with application in reviewing content, PR/influencer partnerships and the formation of a digital strategy.
• Active involvement in Merch processes to apply in agile campaign planning.
• Continuous tracking of retail trends, seasonal product trends, shopper behaviour, research insights, current trade and opportunities.
• Manage a developing team of Junior brand managers and creative team.

Meeting Production Efficiencies

• Manage the delivery of coordinated monthly campaigns.
• Develop briefs for internal execution and agency.
• Ensure timeous product handovers.
• Oversee strategic content creation (internal / agency), ensuring innovative on-brand and consistent communication through relevant media channels.
• Oversee the execution of all brand shoots and productions both video and static.

Data Insight Reporting and Improvement on Key Measures

• Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge.
• Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints.
• Commission studies to better understand and improve customer communication.
• Use existing and commissioned research to create informed decisions and present business cases.

Budget Management and Controls

• Manage and control allocated budgets to maintain expenditure and effective Marketing outcomes.
• Oversee financial administrative tasks to meet payment deadlines.
• Align with finance metrics on supplier terms.
• Manage expenditure to align to value model of low opex while maximising production and media returns.

Seasonal and campaign tracking and strategy contribution

• Build and present key performance and feedback reports for all marketing initiatives.
• Compile and collate seasonal postmortem report to provide feedback on marketing activity to relevant stakeholders and take action where necessary.
• Track and measure initiatives online and offline the correct customer transactional data.
• Consistently report on key macro effects which impact on brand positioning.

Qualifications:

• Diploma or degree in Marketing, Brand Management or relevant field. Post Grad or Honours is preferred.
• 6+ years' experience preferably in brand management in retail (fashion industry advantageous).
• Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience,
• Marketing research preferably within the fashion industry, and proficiency in the Microsoft Suite with strong Excel.
• Proven experience in developing and executing successful brand campaigns and activations.
• Fashion Retail; digital marketing; media buying; research methodologies, customer service, Merchant Processes and strong Business acumen

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.