Job Description

To promote brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, ensuring that brand business objectives are achieved, in the short and long term.
Essential Functions:

• Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends.

• Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands.

• Analyse the success of brand marketing campaigns and create reports.

• Supervise advertising, product design and other forms of marketing to maintain consistency in branding.

• Manage a team of managers, coordinators and assistants.

• Define and manage the brand communication strategy using a variety of media for the internal team and external markets.

• Create, execute, and manage marketing programs and campaigns.

• Custodian of the brand and maintain brand integrity.

• Must possess excellent communication and leadership skills.

• Must be able to support media, retail, brand, CSI, online, activation pillars.

• Effectively resolve escalated issues and implement measures to prevent reoccurrence.

• Define, continuously improve and drive adoption of the processes, governance, tools and technology, methods and standards to establish optimal practices.

• Coach and develop Team to improve individual performances and ensure a culturally aligned team.

• Have regular, quality development conversations and drive the required action to support team members' growth and contribution to the team and company culture. Performance

• Grade 12 (matric certificate required).

• Tertiary education / Marketing Degree (an advantage).

• 5+ years' experience in a senior Marketing or Brand Management role is preferred.

• Ability to create, interpret and present data and reports.

• Full understanding of the marketing pillars.

• Previous experience in a gaming company (an advantage).

• Strong attention to thoroughness and detail.

• Reliable and trustworthy.

• Deadline and results driven.

• Excellent organizational skills.

• Excellent professional analytical, writing and interpersonal skills.

• Ability to work on multiple tasks simultaneously.

• Ability to respond appropriately to unexpected challenges and shifting priorities.

• Ability to work independently in a fast-paced environment while supporting team responsibilities and goals.

• Proficient in Microsoft Office