Job Description

To promote brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, ensuring that brand business objectives are achieved, in the short and long term.

Essential Functions:

Conduct market research in order to keep up to date with customer trends, as well as trying to predict future trends.

Develop strategies and manage brand marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands.

Analyse the success of brand marketing campaigns and create reports.

Supervise advertising, product design and other forms of marketing to maintain consistency in branding.

Manage a team of managers, coordinators and assistants.

Define and manage the brand communication strategy using a variety of media for the internal team and external markets.

Create, execute, and manage marketing programs and campaigns.

Custodian of the brand and maintain brand integrity.

Must possess excellent communication and leadership skills.

Must be able to support media, retail, brand, CSI, online, activation pillars.

Effectively resolve escalated issues and implement measures to prevent reoccurrence.

Define, continuously improve and drive adoption of the processes, governance, tools and technology, methods and standards to establish optimal practices.

Coach and develop Team to improve individual performances and ensure a culturally aligned team.

Have regular, quality development conversations and drive the required action to support team members' growth and contribution to the team and company culture. Performance

Requirements:

Grade 12 (matric certificate required).

Tertiary education / Marketing Degree (an advantage).

5+ years' experience in a senior Marketing or Brand Management role is preferred.

Ability to create, interpret and present data and reports.

Full understanding of the marketing pillars.

Previous experience in a gaming company (an advantage).

Preferred Skills:

Strong attention to thoroughness and detail.

Reliable and trustworthy.

Deadline and results driven.

Excellent organizational skills.

Excellent professional analytical, writing and interpersonal skills.

Ability to work on multiple tasks simultaneously.

Ability to respond appropriately to unexpected challenges and shifting priorities.

Ability to work independently in a fast-paced environment while supporting team responsibilities and goals.

* Proficient in Microsoft Office