Brand Manager

Johannesburg, Gauteng, South Africa

Job Description


COMPANY DESCRIPTION

We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.

Aspen is a dynamic organization built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development.

The Groupxe2x80x99s key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines

OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen.

KEY RESPONSIBILITIES:

(The primary tasks, functions and deliverables of the role)

Strategic Decision making

  • Market analysis and gathering insights to arrive at strategic intent
  • Develop succinct portfolio/brand strategies with supporting tactical plans in form of a Brand Plan to drive the strategic intent
  • Successful role out and lead the implementation of tactical plans and monitor the roll out
  • Anticipate future trends in disease management and the market environment
Commercial capability
  • Ability to set sales budgets agreed in the business
  • Compile advertising budget and spend
  • Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth
  • Ability to interpret and implement insights drawn from a variety of internal and external data sources
Sustainable business growth and profitability
  • Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and managing distributor and wholesalerxe2x80x99s stock holding as well as backorders
  • Effectively manage and monitor sales as well as promotional budgets
  • Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQxe2x80x99s
  • Assess market potential of opportunities/pipeline with NPL team to successfully implement new products once launch ready
  • Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
  • Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making
Innovation
  • Innovative way of thinking to secure a competitive advantage
  • Solution orientated
  • Provide creative direction for brand/ portfolios strategies
  • Pipeline management to secure future portfolio assets with NPL team
Internal and external customer interaction
  • Drive cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets to achieve brand/portfolio priorities through engagements
  • Sense of urgency in resolution of customer queries
  • Quality assessments of portfolio/ brand strategy and tactical implementation through infield visits to obtain required intelligence and insights
  • Optimize Training department engagements to ensure field force is fully equipped and aligned with strategic and execution requirements
Skills and Competencies

(The abilities that the individual needs in order to perform this role effectively)
  • Commercial acumen
  • Analytical skills
  • Project management
  • Networking ability
  • Interpersonal skills
  • Ability to perform under pressure
  • Self-starter and self -motivated
  • Sense of urgency
  • Prioritizing and planning
  • Verbal and written communication skills
  • Aptitude for continuous learning
  • Influential and impactful presentation skills
  • Adaptability and flexibility in a changing environment
QUALIFICATION & EXPERIENCE:
  • Relevant Post matric Marketing/Health Science qualification
  • 2-3 years Brand management experience in the Pharmaceutical industry
  • 2-3 years Sales experience in the Pharmaceutical industry
  • Applicable industry knowledge
  • Financial literacy
  • Proficiency in Excel, PowerPoint, Outlook and Word
  • Ability to work on Qlikview models is advantageous
Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before the 13 October 2023. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advert closing, please consider your application unsuccessful.

Aspen Pharmacare

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Job Detail

  • Job Id
    JD1267162
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned