Job Description

Position summary
Industry: Wholesale & Retail Trade
Job category: Other: Media, Advertising, PR and Publishing
Location: Cape Town
Contract: Permanent
Remuneration: Market Related
EE position: Yes
About our company
Clicks Group
Introduction
We are seeking to appoint a Brand Manager II (Partners) in the Loyalty team within Clicks Marketing. The role will be based at Clicks Head Office and report into the Loyalty Marketing Manager.
Job description
Job Purpose
To manage and capitalise on the partnerships built to date whilst shaping and expanding partnerships goals to deliver compelling customer journeys to retain and grow membership and achieve the maximum revenue return through the Clubcard loyalty program. To execute the brand strategy for loyalty by leveraging affinity partner programs and source and onboard new strategic partners aligned to the Clicks strategy to anchor and support the Clicks marketing positioning thereby maximising sales and increasing customer engagement while staying within budget.
Job Objectives

• To develop, execute and manage a network of loyalty and retail partners, creating compelling member propositions whilst tapping into partners' ecosystems by unlocking new cross-selling opportunities with the aim of achieving both customer and partner expectations.
• To lead Deep Loyalty Personalization and Customer Experience Plans by simplifying Loyalty to Partner customer experience and develop a loyalty brand plan that drives member acquisition, engagement, customer value and retention leveraging co-branded experiences that is unique to the brand.
• To perform strategic analysis of data to drive decision-making through regularly trends analysis, extracting insights from reports, using insights to refine outreach strategies and measure the effectiveness of partnership and Clubcard awareness, acquisition, engagement, and retention efforts.
• To design and execute mutually beneficial marketing campaigns that deliver value to both our partners and Clicks.
• To collaborate cross-functionally with Digital, Marketing, and commercial teams to develop and execute alignment between Clubcard acquisition goals and broader marketing campaigns that support member recruitment and engagement.
• To optimise revenue and performance growth by driving incremental revenue through partner co-funded campaigns, expanding reach and return on investment(ROI).
• To monitor and measure outcomes of Marketing efforts against KPIs, manage budgets and ensure delivery against revenue and engagement goals with regular quantitative-driven check-ins with leadership as requested by manager, business, or partners.
• To plan, design, rrief, execute and present multi-channel brand plans quarterly customer engagement surveys, gathering insights to refine strategy and improve customer experience thereby building deeper expertise in loyalty partner marketing, co-branding, and loyalty ecosystems.
• To drive innovation through gamification, real-time rewards, omnichannel experience and managing the design, production of Marketing Materials for use in partner channels, overseeing briefing content creation requirements to extend agencies.
• To drive and manage the change relating to implementing "customer loyalty first" strategies into the business ways of working, priorities and decisions thereby enabling continuous improvement, integration of sustainable design practices to stay ahead of loyalty retail trends, and developing innovative consumer centric solutions.
• To provide revenue forecasts based on historical sales data to establish KPI's and targets and monitor the yearly brand budget to maximize ROI for all activities

Minimum requirements
Job related knowledge

• Knowledge of principles of marketing and brand positioning (8 - 10 years)
• Knowledge and application of above the line elements (8-10 years)
• Knowledge and application of below the line elements (8-10 years)
• Knowledge and application of print production processes (8-10 years)
• Knowledge of advertising agency processes (8 years)
• Knowledge and experience in developing marketing strategies (8 years)
• Knowledge and application of digital platforms and loyalty programmes (8 years)
• Knowledge of the retail environment, specifically FMCG

Job related skills

• Computer literate and sound working knowledge of MS Office (8 years)
• Presentation skills (8 years)
• Conflict resolution skills (8-10 years)
• Interpersonal skills (8 years)
• Communication and stakeholder management skills (8 years)
• Financial management and budgeting skills (8 years)
• Persuading and influencing skills
• Problem-solving skills
• Analytical skills
• Project Management skills

Job experience

• 8-10 years marketing management experience in a retail environment
• 8-10 years' experience in retail marketing
• 8-10 years' experience in through-the-line marketing

Education
Marketing Degree or equivalent
Essential Competencies

• Deciding and Initiating Action
• Leading and Supervising
• Persuading and Influencing
• Presenting and Communicating Information
• Analysing
• Planning and Organising
• Formulating Strategies and Concepts
• Entrepreneurial and Commercial Thinking

Skills Required