Job Description

Job Title: Brand Manager Marketing | Gauteng | South Africa
Personal care industry
Department: Marketing
Division: South Africa Business Unit
Location: South Africa
Key Responsibility Areas: 1. Strategic Planning & Brand Management
Develop and implement long-term and short-term brand strategies
Ensure alignment of brand strategy with overall business and category objectives
Manage brand marketing mix:
Communication Strategy (Advertising & Messaging)
Promotional Plans (Consumer, Trade, Visibility Initiatives)
Packaging & Artwork
Pricing
New Product Development (NPD)
Media Planning & Digital Marketing
Social Media Planning 2. Market & Sales Analysis
Conduct primary and secondary sales analysis (territory-wise, ORG reports, etc.)
Track competitor activity and consumer behavior trends
Monitor media performance and effectiveness
Analyze profitability and drive margin improvements 3. New Product Development (NPD)
Manage end-to-end NPD projects from concept to trade launch
Coordinate with internal teams for artwork, FG code creation (e.g., MWT), and packaging development
Ensure timely artwork updates on CANVAS
Align NPD pipeline with consumer insights and market gaps 4. Trade & Salon Marketing
Plan and execute Salon Activation and Education Programs
Manage and guide the team of Salon Educators
Ensure salon coverage as per defined KPIs
Create and maintain Monthly/Quarterly/Yearly Marketing & Trade Marketing Grids
Devise and implement strategies for slow-moving SKUs 5. Agency & Budget Management
Coordinate with media, creative, and research agencies to execute brand plans
Ensure optimal utilization of AdPro (Advertising & Promotion) budgets
Manage agency briefing, performance, and output 6. Reporting & Compliance
Regular reporting on brand performance, marketing ROI, and trade execution
Ensure all internal tools (CANVAS, MWT, etc.) are updated in a timely manner
Work Experience:
3 4 years of experience in Brand Management, preferably in:
Ethnic Hair Care
Oral Care
Skin Care Products

Skills Required