Brand Manager
Job Description
Job Summary
Overseeing the end-to-end product development process, from ideation to launch/re-launch, ensuring products meet consumer needs, quality standards, and market trends. Including managing cross-functional teams
Strong relationship management with internal and external stakeholders.
Marketing skills: ATL & BTL development, planning & budget management, research briefing & analysis, market analysis, consumer insight management, new product & packaging development (including managing a cross-functional team), business & financial management, digital media & understanding of trade and commercial principles.
Responsible for keeping abreast of market and trade landscape.
Analyzing data across various platforms - i.e. market share, sales reports, in-depth P&L understanding, consumer insights, etc.
Digital marketing management including campaign development & optimization, content marketing, social media marketing, influencer management & other digital advertising.
Qualification & Skills
BCom/ BTech Marketing/ IMM Degree
Minimum 5 years' experience in brand management in an FMCG industry
Strong understanding of brand building principles and strategies
Proven experience as a Brand Manager or in a similar role with a working understanding of all business functions and key FMCG processes
Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.
Liham Consulting Pty (Ltd)
Recruiter
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Job Detail
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Job IdJD1445590
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDurban, KwaZulu-Natal, South Africa
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EducationNot mentioned