Job Description

A global pharmaceutical company has a vacancy for a Consumer Brand Manager.
Job Purpose:

• Play an instrumental role in reshaping the Consumer portfolio through driving growth of existing brands and new product launches.
• Implementation of Marketing Plan strategies aimed at achieving sales and profit objectives by product. All marketing plans must be aligned with the Key Business Objectives and Critical Success Factors. These strategies cover pricing, promotions, products and packaging that contribute towards the growth of the product portfolio through positioning in the marketplace

Main Duties and Responsibilities are:

• Product portfolio investment strategy & managing ROI, management reporting for Business Unit performance & strategic insight
• Driving innovation and best practice marketing campaigns Direct to Consumer and across all other brand activities - providing relevant and appropriate detailing tools, promotional material, and training support to the sales team/s
• Ensuring customer engagement and patient centricity amongst the marketing & sales team with an added-value approach to driving brand success
• Business development through development of business cases where required by the business and launch plans where appropriate.
• Develop and implement Brand Plan with related strategies to maximize sales and profits by brand and gain approval and buy-in thereafter successful implementation of all the elements of the brand plan
• Monitor & evaluate performance of the Brand Plan execution, and develop alternative strategies where needed
• Managing the advertising agency relationships, providing accurate project briefs and collaborating to create successful campaigns
• Developing an expertise and understanding of the business in order to better direct strategy and train / support training of the sales personnel to the level that is deemed appropriate to maximize results
• Ensure appropriate product knowledge and therapeutic area understanding by collaborating with Medical Affairs Team to achieve the desired level of product expertise within the marketing and sales team
• Achieving sales targets for division ensuring budget is achieved
• Achieving profitability for division is achieved by achievement of EBITDA
• Understand the changing dynamics of the market in terms of competitive activity, customer needs and wants, in order to direct their resources to the company's best advantage
• Forecast accuracy and inventory management along with cross-functional collaboration at S&OP meetings
• Ensure compliance with all SOPs including forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs
• Completion of all assigned training within the specified timelines
• Forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs
• Ensure the availability of training plans according to the role and manage training record and expense filing management for product portfolio
• Ensure the company values form a foundation for daily operations and help guide decisions as well as contribute towards shaping the team culture

Qualifying Requirements are:

• Relevant Bachelor's Degree
• Minimum 3 Years Marketing & Sales experience in the Pharmaceutical or related field
• Experience in Consumer Health marketing environment -both front shop and OTC brands
• Experience with shopper and trade marketing - essential
• Launch experience with either frontshop, OTC brands or both
• Leading cross-functional/launch teams without direct functional authority
• Experience in successfully delivering objectives to time and within budget
• Embodies Values & Behaviours in all internal and external interactions
• Adept at problem solving supported by analytical abilities to make fact-based conclusions about the impact of market dynamics, customers and competitors on marketing/selling plans
• Working knowledge of the Pharma environment, relevant procedures, and funding issues

Candidates that meet the criteria may apply via this portal or via www.mnarecruitment.com
Should you not receive feedback within 7 days, please accept your application as unsuccessful

Skills Required