Job Description

To develop and execute comprehensive brand, marketing, and communication strategies that drive brand awareness, enhance reputation, and support business objectives.

Key Knowledge and Experience Areas

Brand, PR & Reputation Management:

Proven ability to build, manage, and protect brand reputation using insights from social, economic, and consumer behavior data.

Creative Direction:

Strong skills in creative design and direction to maintain cohesive brand identity in line with industry trends.

Traditional Marketing:

Knowledge of TV, radio, and out-of-home (OOH) advertising and how these integrate into broader marketing strategies.

Media Strategy:

Experience collaborating with media agencies and implementing optimized media buying plans for maximum ROI.

Data-Driven Decision Making:

Ability to extract and apply insights from data, market research, and trends to guide strategic actions.

Project Management:

Strong organizational skills to manage projects from initiation to completion, meeting deadlines and key performance indicators (KPIs).

Campaign Execution & Optimization:

End-to-end campaign management, including performance tracking, reporting, and continuous optimization.

Digital Marketing:

Proficient in using digital channels and tools to drive engagement, conversion, and measurable ROI.

Vendor & Service Provider Management:

Experience in overseeing service providers, managing contracts, and ensuring compliance with legal terms.

Budgeting & Financial Management:

Skilled in developing marketing budgets, forecasting, and cost control.

Strategic Partnerships:

Ability to build and maintain partnerships that elevate brand visibility and support growth objectives.

Innovation & Product Marketing:

Support the innovation pipeline and lead marketing initiatives for new products.

Kids & Youth Marketing:

Demonstrated success in designing campaigns that engage young audiences effectively and ethically.

Core Skills and Competencies

Decisiveness & Initiative:

Confident in decision-making and proactive in driving actions forward.

Persuasion & Influence:

Skilled in engaging and influencing stakeholders at all levels.

Communication:

Excellent written and verbal communication with strong presentation skills.

Creative Problem-Solving:

Ability to develop unique solutions to marketing challenges.

Strategic Planning:

Adept at building and executing strategies aligned with business goals.

Adaptability:

Flexible and resilient in response to shifting priorities and market changes.

Commercial & Entrepreneurial Thinking:

Business-minded with a focus on opportunity identification and revenue generation.

Personal Attributes

Positive Culture Contributor:

Leads with joy, pride, and a commitment to excellence in work delivery.

Service-Oriented & Respectful:

Acts with care, empathy, and professionalism in all interactions.

Integrity:

Consistently demonstrates honesty and high ethical standards.

Social & Economic Awareness:

Understands the broader environment and its influence on brand positioning.

Resilience & Confidence:

Maintains focus and positivity through challenges and uncertainty.

Continuous Learner:

Eager to grow professionally and remain current with trends and best practices.

Empathy & Collaboration:

Builds strong relationships through empathy, kindness, and teamwork.

Conflict Resolution:

Strong active listening and problem-solving abilities to manage conflict constructively.

Change Management:

Embraces transformation with a proactive and visionary approach.

Qualifications and Requirements

Education:

Diploma or Degree in Marketing, Business, or a related field.

Experience:

Minimum 4-5 years of experience in branding, marketing, or a related function.

Technical Proficiency:

Competent in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Familiarity with marketing platforms and tools is advantageous.